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This post is made possible by Microsoft BizSpark as a new part of the Spark of Genius series that focuses on a new and innovative startup each day. Every Thursday, the program focuses on startups within the BizSpark program and what they're doing to grow.
Dan Klamm is the Outreach & Marketing Coordinator at Syracuse University Career Services. This post was co-authored by Kelly Lux who is the Social Media Manager at Syracuse University's iSchool. Connect with them on Twitter @DanKlamm and @KellyLux . Location-based apps aren't just for badges and discounts.
Zachary Adam Cohen runs ZAC, Digital Agency , a boutique digital strategy firm in New York City, working with brands and businesses to re-equip themselves for success in the 21st century. He blogs regularly on topics such as social media, technology startups and the creative process behind digital strategy . He can be found on Twitter @ZacharyCohen . Many have touted the latest advances in location-based technology, but the news is mostly disappointing for marketers, advertisers and digital gurus. Writing in the Times , Joshua Brustein pined : “Everything is in place for location-based social networking to be the next big thing.
Guest post by Danny Brown , the social sensei at Bonsai Interactive