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How Companies Are Using Data from Foursquare. When Foursquare began, it was easy to wonder what the point was beyond the game.

How Companies Are Using Data from Foursquare

It asked people to “check in” when visiting places like shops, bars, or restaurants and then gave them a chance to compete for virtual prizes, like badges and recognition as “mayor” after visiting a place more than anyone else. Now, with more than nine million users, Foursquare is beginning to prove its value to businesses. It is becoming the rare social-media service that lets them directly analyze whether promotions lead to sales. A chance to audition your own TED Talk! NEW: Video auditions are closed; thank you for entering!

A chance to audition your own TED Talk!

This year we’re holding the first-ever audition for TED Talks. It will take place in New York in front of a live audience made up of TED staff and members of the TED community. The audition will be recorded, and the best talks could either be posted on or win an invitation for a full-on mainstage presentation at TED2012 in California early next year. Make a one-minute video to qualify for this audition.

Video deadline is April 25, 2011. We’re holding this audition to give a chance to the undiscovered talent we know is out there — and especially talent that can help us continue to reinvent the ancient art of the spoken word. Marni Salup: Foursquare: A Branding Tool? Where is the value in foursquare as a mobile PR and branding channel?

Marni Salup: Foursquare: A Branding Tool?

If you look beyond the check-in, you may garner some "tips. " Like Facebook, Twitter and Myspace before it, foursquare has reached the requisite level of mainstream membership for it to be viewed as an important social media marketing tool. No longer utilized merely as a location-based social game for individuals, with approximately 4 million users, foursquare has emerged as a legitimate brand development tool when strategically optimized.

Our agency has been using foursquare as a channel for building brand awareness and increasing visibility since its inception leveraging features like "Check-Ins," "Badges," "Tips" and "Venue Partners. " The popular location-based mobile social gaming applications' "Tips" feature is quickly proving to be a useful branding tool. Social Point of Sale: The Holy Grail for Location-Based Marketers. Zachary Adam Cohen runs ZAC, Digital Agency, a boutique digital strategy firm in New York City, working with brands and businesses to re-equip themselves for success in the 21st century.

Social Point of Sale: The Holy Grail for Location-Based Marketers

He blogs regularly on topics such as social media, technology startups and the creative process behind digital strategy. He can be found on Twitter @ZacharyCohen. Many have touted the latest advances in location-based technology, but the news is mostly disappointing for marketers, advertisers and digital gurus. Gap Wants You to “Add to Foursquare” in New Online Ad Campaign. Gap and Foursquare’s love affair has taken a new turn this morning, with the retailer debuting an ad campaign featuring interactive “Add to Foursquare” buttons integrated within online ads. The ads — which are running on a wide variety of sites including Mashable, Gawker and Conde Nast properties — feature Gap holiday fashions and deals along with the Foursquare button, which when clicked, adds a Gap to-do and enables a 30% discount on one regular priced Gap item.

The ads are location-aware too; users will be able to associate the to-do with a nearby store and be reminded of it when they’re nearby and pull up “Places” within Foursquare. Foursquare Targets College Students with New Universities Program. Foursquare announced the rollout its Foursquare for Universities program Thursday afternoon, designed to help students, alumni and staff share information about classes, building hours, campus activities and traditions, and other information.

Foursquare Targets College Students with New Universities Program

Late nights at the library are now a little bit better thanks to the geosocial service, which will reward you in badges what you missed in sleep (depending on how much value you put on virtual badges, anyways). And if you start to see more compsci majors at the Homecoming football game this season, you can thank Foursquare's school spirit badge for that, too. The startup has partnered with 20 universities for the launch, along with student ambassadors located at several dozen others. McDonald’s Foursquare Day Campaign Brought in 33% More Foot Traffic. Update: McDonald's head of social media Rick Wion tweeted that, "the 33% increase was in the number of checkins.

McDonald’s Foursquare Day Campaign Brought in 33% More Foot Traffic

We consider checkins the same as a person entering the restaurant. " With so many brands trying their hands at location-based marketing campaigns, one has to wonder: Is Foursquare really effective as a platform for bringing in new business? McDonald's seems to think so; the company's head of social media Rick Wion recently spoke of the fast food giant's big wins from a spring pilot program using Foursquare.

Washington Redskins Tackle Foursquare. Football season is here, and while NFL teams take to the field and battle it out each Sunday in the hopes of becoming the next Super Bowl champion, another battle is brewing off the field — the location app battle for fan checkins.

Washington Redskins Tackle Foursquare

While the Minnesota Vikings and New England Patriots employ SCVNGR for fan challenges, the Washington Redskins are siding with Foursquare. The team just launched a location-based campaign designed to encourage fans to check in and unlock an official Redskins badge. Redskins fans can opt to unlock the badge by either checking in to FedExField or checking in on three separate occasions at featured Redskins bars in the Washington D.C. area. Fans that play the Foursquare game will also uncover tips from the team. Fans not lured to Foursquare by the promise of a new badge may change their mind once they find about the grand prize — two loge tickets and pre-game field passes.

How Businesses are Utilizing Foursquare. This post was written by Jenny Urbano, our Social Media Manager.

How Businesses are Utilizing Foursquare

Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU. We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us! 6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay! Foursquare Reaches 100 Million Checkins. Foursquare passed a big milestone yesterday: 100 million checkins.

Foursquare Reaches 100 Million Checkins

The news of this achievement came via the Twitter stream of Tristan Walker, who heads up business development for the company. Foursquare has experienced massive growth in the last twelve months, with nearly 1 million checkins taking place each day. In fact, it was just over two months ago that the company passed 40 million checkins.As more and more brands get on board with geolocation via Foursquare and its competitors, which include Loopt, Gowalla and Brightkite, mainstream exposure to the services and the idea of location-based networking is increasing all the time. Location-specific data is poised to become a really big space for advertisers and, by extension, search engines. Foursquare Co-founder Dennis Crowley said that the company is in talks with the major search players and that the data his service generates could be of big interest to the next evolution of search. Foursquare Crosses 2 Million Users. It appears that Foursquare has just crossed the 2 million users mark this morning.

Foursquare Crosses 2 Million Users

The location based social network has been growing fast, adding 100,000 users per week. Only three months ago, Foursquare passed one million users after taking a year to accumulate one million members. Over the past several months, Foursquare has had a number of impressive stats for a startup. Some of them involved SXSW, some involved overall check-ins numbers. And it seems to be growing faster than its main competitor, Gowalla. New Verizon Commercial Is Foursquare Obsessed. Foursquare has gotten some pretty big publicity before — like in Vegas. But a new Verizon commercial appears to be completely predicated around the service.

Well, provided you know what Foursquare is. As you can see in the 30-second spot embedded below, a girl is walking around a city on her Verizon Droid phone. She pulls it out of her pocket, starts walking, and immediately begins using the device. Mayors of Sports Authority Get $10 Cash Cards on Foursquare. Hey sports aficionados, how does saving $10 at Sports Authority stores nationwide sound? Probably a little too good to be true, but for mayors of the sporting goods retail chain on Foursquare, this discount is a reality. On Monday, Sports Authority kicked off its Foursquare mayor special. The promotion rewards mayors at its 463 retail venues with $10 Cash Cards. Cash Cards work similar to cash, so you can use them instantly at the time of purchase, though you won't get cash back if your purchase is under $10. The retailer's deal one-ups the nationwide Starbucks promotion in terms of dollar value, and should prove to be a welcome reward for those with a predilection to shop for sports-related items.

In the bigger scheme of things, Sports Authority's mayor special serves to reaffirm the potential value of big brands providing customers with digital discounts for real-world behavior via the location-sharing application.