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Where is the value in foursquare as a mobile PR and branding channel? If you look beyond the check-in, you may garner some "tips."
Marni Salup: Foursquare: A Branding Tool?
Zachary Adam Cohen runs ZAC, Digital Agency , a boutique digital strategy firm in New York City, working with brands and businesses to re-equip themselves for success in the 21st century.
Social Point of Sale: The Holy Grail for Location-Based Marketers
Gap and Foursquare’s love affair has taken a new turn this morning, with the retailer debuting an ad campaign featuring interactive “Add to Foursquare” buttons integrated within online ads. The ads — which are running on a wide variety of sites including Mashable , Gawker and Conde Nast properties — feature Gap holiday fashions and deals along with the Foursquare button, which when clicked, adds a Gap to-do and enables a 30% discount on one regular priced Gap item.
Gap Wants You to “Add to Foursquare” in New Online Ad Campaign
Foursquare Targets College Students with New Universities Program
Foursquare announced the rollout its Foursquare for Universities program Thursday afternoon, designed to help students, alumni and staff share information about classes, building hours, campus activities and traditions, and other information.
McDonald’s Foursquare Day Campaign Brought in 33% More Foot Traffic
Update: McDonald’s head of social media Rick Wion tweeted that, “the 33% increase was in the number of checkins.
Washington Redskins Tackle Foursquare
Football season is here, and while NFL teams take to the field and battle it out each Sunday in the hopes of becoming the next Super Bowl champion, another battle is brewing off the field — the location app battle for fan checkins. While the Minnesota Vikings and New England Patriots employ SCVNGR for fan challenges, the Washington Redskins are siding with Foursquare .For those unaware, Foursquare is a location-based social networking utility for mobile phones.
How Businesses are Utilizing Foursquare / Flowtown (@flowtown)
Foursquare Reaches 100 Million Checkins
Foursquare passed a big milestone yesterday: 100 million checkins.
MG Siegler is a general partner at CrunchFund and a columnist for TechCrunch, where he has been writing since 2009. His focus is on Apple.
New Verizon Commercial Is Foursquare Obsessed
Mayors of Sports Authority Get $10 Cash Cards on Foursquare
Hey sports aficionados, how does saving $10 at Sports Authority stores nationwide sound?I still think Foursquare is a little creepy, but companies are embracing it to engage with customers and it appears journalists are using it to find sources. One Chicago journalist told a crowd at a recent Chicago Social Media Club event that she taps this location-based social networking site to find sources. Since Foursquare requires users to "check-in" at venues, and the person who visits a location the most often become the "mayor" there, self-proclaimed social media addict and Chicago television journalist Nancy Loo says she contacts the "mayor" of a specific location or organization to find leads for her stories.