The Untold Story Behind Kickstarter Stats [INFOGRAPHIC] See the full infographic below.
A few weeks ago, I wrote about Kickstarter failures that were difficult to find because Kickstarter intentionally prevents failed campaigns from being indexed by the search engines…and how I managed to find (what turned out to be) about 59% of the unsuccessfully funded projects. My article generated a lot of attention, including Mashable and VentureBeat (which republished my post). I’d like to think that it was all this attention that finally led Kickstarter to launch a stats page with data and basic metrics about the projects. I was wrong. Prof. I received much feedback on my article, chief among them from Professor Ethan Mollick of The Wharton School of the University of Pennsylvania. Also, some people objected to my use of the term “failure” on projects that did not get fully funded. Give us some real insights! I heard you loud and clear, so I got in touch with Prof. And don’t think that crowdfunding is a passing fad, either.
Getting it right this time. Kickstartup — Successful fundraising with Kickstarter & the (re)making of Art Space Tokyo. It starts with a book.
Art Space Tokyo is a book best described as a guide to some of the hidden galleries and museums in the city. Editor and co-author Ashley Rawlings and I put the book together in 2008. Trends in Pricing and Duration » The Kickstarter Blog. A couple of weeks ago we linked to Craig Mod’s gorgeous and thorough breakdown of his Kickstarter project Art Space Tokyo.
In the post Craig sampled other popular projects on Kickstarter, and explained how their choices and outcomes affected the way he constructed his project. Craig also offers some advice on optimal pricing and project length to future project creators. We were intrigued and impressed by Craig’s research and conclusions, and we’ve now compiled data from our entire database to see how it holds up. Let’s dig in. Successful Kickstarter Campaigns. Kickstarter is an exciting, powerful crowd-sourcing tool that is quickly becoming a must-use for independent artists.
I recently completed a successful (though modest) Kickstarter fundraising campaign for a documentary film I’m producing. This blog post is a summary of principles learned about Kickstarter, gained both through my own experience and through studying other campaigns (both successful and unsuccessful). They tell me that a magician shouldn’t reveal his secrets. Thankfully, I’m not a magician. DIY Filmmaking Sucks: Secrets of successful IndieGoGo and Kickstarter crowdfunding. At Sundance this year, the DIY distribution guru Peter Broderick hosted a fast-paced overview of successful crowdfunded projects, sponsored by IndieGoGo.
For anyone interested in trying to raise funds in small denominations (i.e. crowdfunding), it was a rapid-fire boot camp of best-practices. Currently, the two most popular crowdfunding platforms for indie films are IndieGoGo and Kickstarter. IndieGoGo has the benefit of being originally focused on indie films, so it's got movies in their DNA. Regardless, these insights apply to whichever you choose to use. The Ultimate Crowdfunding TO-DO list: BEFORE YOU LAUNCH. What successful Kickstarter campaigns have in common. Kickstarter’s unfortunate and inaccurate reputation of being a place where dreams get magically funded has been wholly corrected by recent media coverage.
It has become overly apparent that running a Kickstarter campaign is not easy; it takes a lot of work around promoting and leveraging your networks, exercising every connection you have to drive traffic to your Kickstarter page. Lucky breaks are few and far between. As we have come to understand that the difference between a success and failure are primarily around the creator’s network and promotional efforts and having a video, there hasn’t been a lot of information about what quantitative and tangible aspects of a project help it to succeed or fail.
I set out to answer some of the most pressing questions on creators’ minds. Michael C. Q: I’ve heard that 30 days is the best campaign length. A: Turns out, absolutely not. 29 to 41 days is the sweet spot for all projects, regardless of the size of the goal. The hidden cost of Kickstarter success. Crowdfunding News and Tips 21 places to promote your kickstarter campaign. Want to get more traffic?
Need help with your campaign? I’ve received a lot of emails, DMs, and facebook messages asking for help with campaign promotion. As a general rule, I am happy to tweet out your campaign if I think it’s pretty awesome. How To Make A Kickass Kickstarter Video. Kickstarter has become the primary (and best) place to fund your independent, creative project. The beauty of Kickstarter (and other crowd-funding sites like IndieGoGo), is that it gives both independent artists and entrepreneurs the opportunity to undertake projects that may not otherwise see the light of day and also gives potential audiences, customers, and clients the ability to fund projects that they themselves want to see happen.
It's the elimination of middlemen, gatekeepers, and the status-quo. It is the creation of a new freedom for creative projects and products. Kicking Ass & Taking Donations: 9 Tips on Funding Your Kickstarter Project. Kickstarter is getting pretty hard to ignore.
In 2011 alone, creatives used the crowdfunding platform to raise nearly $100 million for projects that ranged from feature-length films and industrial design products to print magazines and pop-up restaurants. Over 11,000 projects successfully met their funding goals. Hack Four: Prototype a Kickstarter Project. It’s Not Just Luck: How to Succeed on Kickstarter.
The 3Doodler is one of the biggest successes in Kickstarter history.
They raised well over $2 million and sold over 25,000 of their 3D printing pens. We hung out with two of the founders this week in Hong Kong, and they shared valuable details on how they orchestrated their success. They won over the press. The 3Doodler marketing plan was brilliant. Hacking Kickstarter - Marketing tips for your campaign. 5,287 views Here's a list of marketing tricks for your Kickstarter campaign. ...
Here's a list of marketing tricks for your Kickstarter campaign. Tips on how to reach out to bloggers, attract press and generate maximum buzz around your Kickstarter campaign. Inspired by Mike Del Ponte's campaign with Soma. Statistics. Fine-Tune Your Kickstarter Campaign With These 12 Tools. The Elevation Dock was one of Kickstarter's first million-dollar projects and is now one of the first products on new crowdfunding marketplace Outgrow.me.Y Combinator, the premier startup launchpad, held its latest demo day this week, with crowdfunding as one of the big themes with this batch of startups. New sites were launched for specific verticals: Microryza is crowdfunding scientific research grants, Teespring is creating a Threadless alternative, and Watsi is bringing the crowdfunding model to the developing world.Other demoing startups had no desire to compete with Kickstarter, but rather, complement it.
BackerKit is trying to make the experience of running a project easier, while Swish makes searching for projects more fun. Fine-Tune Your Kickstarter Campaign With These 12 Tools. Hit Thirty Early: Reaching the Tipping Point on Kickstarter. Kickstarter released a trove of interesting metrics covering their two-year history. The big revelation? 90% of projects that reach 30% funding will succeed. That's a very low tipping point and just confirms my instinct that the "opening weekend" is a huge pacesetter for the rest of a fundraising campaign. So, here are some key takeaways: 15 Steps for a Successful Kickstarter Project » GMSarli Games. On Twitter, Gareth M. 8 Best Practices for Kickstarter Campaigns. 5,440 views. 3 Simple Steps to Creating the Perfect Kickstarter Video. I don’t even have to mention the fact that a crowdfunding campaign without a video only has a 30% chance of success, so it’s safe to say that the video is, hands down, one of the most important pieces of putting together a campaign.
Not only are videos the first thing that meets the eye when brought to a campaign page, but they’re also your chance to give the world your elevator pitch. Within the first few seconds, it’s up to the video creator to pull the viewer in the right direction; whether or not they want to continue watching the video, whether or not they like the idea, whether or not they want to support you....you get it. About Kickspy. What is Kickspy? In short, Kickspy lets you easily discover, research and track Kickstarter projects.
10 Fresh Tips for Your Kickstarter Marketing Strategy. If you’re running a Kickstarter project, it’s important to market your idea to get the maximum number of backers. However, before you even get started with your project, you should plan ahead. RoBo 3D Printer by RoBo 3D Printer. Selfstarter. Manage Your Kickstarter Campaign With This Simple Dashboard. Earlier this month, Soma launched a Kickstarter campaign to raise $100,000 for a new water filter to rival those offered by Brita and other companies. The campaign raised $50,000 in just 36 hours, but that proved to be a mixed blessing for the team running it. 9 Essential Steps for a Killer Kickstarter Campaign.
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. These days, more Kickstarter campaigns are achieving success than we can keep track of. Four Secrets To A Moneymaking Kickstarter Campaign. We Failed So You Don't Have To: Four Ways To Avoid A Lame Kickstarter Campaign. Five Ways To Raise $2,000 A Minute On Kickstarter. Eight Crowdfunding Sites For Social Entrepreneurs. Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.) Mike Del Ponte co-founded Soma, which raised more than $100,000 on Kickstarter using virtual assistants and free apps. I first met Mike Del Ponte two years ago when he was running marketing at BranchOut, a startup I advise.
Before joining BranchOut, Mike had explored a variety of career paths, including preparing for the priesthood at Yale Divinity School and serving as a peacemaker in the West Bank. Earlier this year, Mike came to me with a new product idea called Soma. Soma is, in its simplest form, a high-end competitor to Brita water filters. It combines Apple-inspired design (e.g. sleek glass carafe) with a subscription service that delivers the world’s first compostable water filter to your door. To launch Soma on Kickstarter (and raise $100,000+ in just nine days), Mike and his team used some of the techniques that helped BranchOut grow to 25 million users in just 16 months. You can replicate what he did.
Want A Kickstarter Video? That'll Cost Five Figures. Hack Four: Prototype a Kickstarter Project. 10 of the Most Clever Kickstarter Rewards. Kickstarter Project Tracking Swiss Army Knife of Awesome. How Memoto raised $500,000 on Kickstarter, part 1. Still being in something of a shock over the overwhelming response Memoto’s Kickstarter project has had, we feel we need, for reasons of self-therapy if nothing else, to put down in words what has really happened these past few weeks since we launched. We will do this in two parts, one where we describe the process leading up to the launch of the project and one where we disclose some lessons learned during the actual project. Projets au Top - Financez une App - AppsFunder. RocketHub.
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