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James Kay holding key note speech @ StoryDrive China, Photo: Lao Du

Transmedia and Intellectual property | The Frankfurt Book Fair Blog

http://blog.book-fair.com/2012/05/29/transmedia-and-intellectual-property/
Tim Kring remembers the day in third grade when an overseas letter arrived for him through a school-sponsored pen pal program.

“Touch” Creator Tim Kring On Storytelling In A Connected World

http://www.fastcocreate.com/1680122/touch-creator-tim-kring-on-storytelling-in-a-connected-world
I have been trying to find a really simple metaphor for clients, students and other industry professionals to help them better understand the complex world of multi-platform. Also completing the last few chapters of my Networked Media Storytelling book I needed a big but simple metaphor. One of the biggest issues I have faced over the years is rooted in the question “I tell stories on one or two platforms why do I need to reach out onto other platforms and how?”.

Navigating the World of Multi-Platform & Transmedia Rituals

http://www.personalizemedia.com/navigating-the-world-of-multi-platform-transmedia-rituals/

Transmedia and the Art of Brand Storytelling

http://video-commerce.org/2011/08/transmedia-and-the-art-of-brand-storytelling/ Part two of two-part series on transmedia and the changing landscape of media, including the evolving role of online video.
http://www.internetactu.net/2011/05/19/transmedia-22-le-marketing-de-lattention/ La convergence des outils et des technologies conduit-elle à la convergence des contenus ou à leur divergence ? C’est peut-être ainsi qu’on pourrait résumer l’enjeu qui sous-tend la question du transmédia , sujet coeur des Masterclass internationales du Transmédia qui se tenaient à Marseille la semaine dernière.

Transmédia (2/2) : le marketing de l’attention

Tom Brevoort Talks About The Correlation Between Marvel Comics And Movies

Comic Book Resources recently got the chance to sit down with Tom Brevoort, Executive Editor at Marvel, where he talked about how involved publishing is with Marvel movies. He also talks about how involved Marvel is with franchises such as X-Men: First Class and The Amazing Spider-Man. http://comicbookmovie.com/fansites/JakeLester/news/?a=37379
http://www.giantmice.com/archives/2011/04/media-franchise-vs-transmedia/

Media Franchise vs. Transmedia : Brooke Thompson : GiantMice.com

On Friday, Henry Jenkins debunked seven myths about transmedia storytelling . It’s a good, quick, and informative read, and you should definitely read it if you haven’t already.
Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask. http://www.fastcompany.com/1745746/seven-myths-about-transmedia-storytelling-debunked

Seven Myths About Transmedia Storytelling Debunked

Alors que la fan page du blog est down -et les boutons like- (on attend sagement que tout ça se réactive), c’est le moment de parler transmedia . Le transmedia est une nouvelle forme de narration ayant pour objectif de décliner un contenu sur différents médias complémentaires. Ainsi en utilisant les différents usages et propriétés technologiques des supports choisis, le transmedia apporte une originalité propre et singulière à un récit.

Expérience transmedia avec Détective Avenue d'Orange | De la pub mais pas que

http://delapubmaispasque.fr/2011/04/04/experience-transmedia-avec-detective-avenue-dorange/
In December 2010, Showtime announced that a new season of the series Dexter will start shooting in spring 2011 (the sixth one). Since we have some early day fans in our team, we couldn’t resist telling you a little more about this series, which is presently beating audience records in the US.

Etude de cas : Dexter version transmedia | Transmedia Lab

Transmedia – it’s kind of everything

This weekend has been about recouperating from SXSWi, physically as well as mentally. Time zones are still playing havoc with my sleeping patterns, but slowly but surely things are settling into place again. Which is good, as there is much to be done.

CULTURE HACKER: IT’S ALL ABOUT STORY

It’s tempting to get distracted.
Transmedia storytelling falls into 3 camps – there are different examples and maybe more – but this covers a goodly chunk.

Native, Marketing and Franchise Transmedia Guide « Savvy Productions

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