ALCATRAZ Viral Scavenger Hunt. Fox is trying some very fun and innovated approaches to marketing its new J.J.
Abram’s produced supernatural procedural Alcatraz. The network began its viral campaign by sending a mysterious box to the Collider offices, then followed up with a premiere party on the island itself (Click here for our red carpet coverage). 'Alcatraz' at Comic-Con: There's A Hush On This Island (No, Not That Island)
House. FOX Announces Fall Premiere Dates for the 2011-2012 Season.