Interactive - National Film Board of Canada. At the NFB we like change. For 70 years we've experimented, innovated, and produced a legacy of technical and creative firsts in cinema, animation, and documentary. Think McLaren, Lipsett, Brittain, and Jutra; Stereoscopic 3d, VTR, and participatory media. Today, the way we create, consume, and connect with each other changes by the minute. And this evolving collection of stories reflects that reality. It's the result of artists and storytellers of all sorts utilizing new technology, to explore new forms of creation, for a new kind of Canada.
The stories they're telling here are new, but share a lot in common with the work that came before: they present distinct voices, strong points-of-view, and unique perspectives. So let the conversation begin. Scary or otherwise. The Elephant in the Room: Talking Transmedia at the eBook Summit in NYC. This week, I attended the eBook Summit, an event organized by Mediabistro, GalleyCat, and eBookNewser, here in New York City, aiming to usher in the “New Era of Publishing” with a program of experts through a one-day extravaganza of digital publishing. Although geared more toward professionals in the “traditional” book publishing industry, a few overarching transmedia, digital, and storytelling themes emerged from talks by excellent mix of speakers, from agents to publishers to app developers, including Jason Ashlock of the Movable Type Literary Group and NYU Journalism professor and contributor to Fast Company, Adam Penenberg.
I was particularly enthralled by media theorist Douglas Rushkoff’s talk, “Ten Commands for the Digital Age,” giving an overview of his latest book Program or Be Programmed. The “traditional” book publishing industry has been one of the last entertainment/consumer industries to adopt transmedia strategies, and, in many ways, Rushkoff’s talk was somewhat tempered. Near Future Laboratory » Blog Archive » Cinema City. Or…in this case, cinematic architecture. Jonathan Rennie presented a project yesterday that I found most fitting in the vein of design fiction / architecture fiction. For the studio class run by Geoff Manaugh (@bldgblog) called Cinema City, a graduate studio that starts with this brief and asks the students to consider what they may. There were some interesting projects. This one in particular stood out for me. It was an unconventional approach in an architecture class to present a series of fictions about the future of cinema. Continuous Machinic Cinema This project explores a particular narrative for the future of cinema and, in turn, it proposes new possibilities for the moving image and its place, content, viewers & screen.
The project proposes a scenario of technological discovery and development where: ** Guerilla film distribution occurs in new places via Lawn Bowl and Shot-put film grenades; A shift in content to QR coded cinema is predicted and, in turn.. Why do I blog this? Transmedia Lab | StoryLabs. Multi-platform content, transmedia storytelling or cross media has developed into a relatively mature area for storytellers to either extend an existing property or create completely new ground-up experiences. Multi-platform storytelling will not be an option, as an audience will expect to experience rich interaction across and in all their media, with a different yet connected experience no matter where they are and what they are doing. This new form of storytelling across multiple media platforms has great potential for those already familiar with basic game play, social media and high quality storytelling as it is a balanced mix of all three.
These seminars and workshops focus on the deeper storytelling potential of 360 storytelling, helping traditional content makers go beyond a web scavenger hunt or point and click 2D website and develop a strong ‘story bible’ defining the environments a distributed narrative will exist in. Joseph Pine II introduceert THE MULTIVERSE. Tijdens een bijeenkomst van Mobile Monday in Amsterdam was Joseph Pine II een van de sprekers. De auteur van The Experience Economy presenteerde zijn nieuwe verhaal waarin hij ingaat op 'Technology & Media in the Experience Economy'.
Daarin, zo kondigde hij aan, doet hij een bescheiden poging het universum opnieuw te definiëren in 8 verschillende werelden waarin merken ervaringen kunnen vormgeven. Oftewel: The Multiverse. Zijn model is gebaseerd op drie assen. Oorspronkelijk werd 'alles' beschreven vanuit 3 eigenschappen; Time, Matter en Space. De verschillende combinaties van drie mogelijke eigenschappen leiden uiteindelijk tot 8 werelden; - Physical World - Virtual World - Mirror World - Augmented Reality - Alternate Reality - Warped Reality - Augmented Virtuality - Physical Virtuality Kortom, veel parallelle werelden en andere dimensies die zelfs bij het overwegend technisch georiënteerde publiek nogal abstract overkwamen.
Joseph Pine II – Multiverse. This is the extract with the highlights of the presentation by successful author and theorist Joseph Pine II who talks you through his latest and fourth amazing concept: the Multiverse. Pine is known for his books Mass Customization, the Experience Economy and his latest one: Authenticity. The Multiverse is a new framework which Pine is working on. MoMo Amsterdam was the second group (consisting of more than 350 people…) to hear this presentation. The Multiverse consists of 8 different worlds in which people experience their lives.
The most simple one being the world in which you are immerged when you are playing a computer game and the one you see when you look up: real life. Pine defines 8 worlds in his Multiverse. Feed Narrative Design Exploratorium™ NarrativeDesi gn Explorat orium™ The Archaeology of the Mediterranean World: Transmedia Teaching. The very first series of posts on our Teaching Thursday blog revolved around the idea of EduPunk which represented a combination of outside-the-box educational thinking, the widespread use of digital technologies, and the DIY attitude associated closely with punk rock (check them out here and here).
While EduPunk appears to have been a flash in the pan, the ideas at the core of the movement probably possess more staying power. In particular, I have noticed a resonance between some of the ideas around EduPunk (whatever they precisely were!) And the notion of transmedia teaching. Transmedia teaching is a term that describes teaching and pedagogical techniques that work to create an immersive learning environment which extends beyond the limits of the classroom through the use of multiple, typically digital, media. The idea derives most specifically from the work of Henry Jenkins on fan culture, convergence culture, and transmedia experiences.
Transmedia Education: the 7 Principles Revisited. UX Storytellers. Everything We Know about Transmedia is Wrong. Transmedia Storytelling and the New Media Convergence. Narrative media is undergoing a shift from the traditional model of single, linear story lines to much broader explorations of the story world. Narratives are developed within larger contexts where even tertiary characters can act as launch points for new stories that flesh out the fictional universe. These bleed into the physical world through alternate reality gaming and transmedia cross-platform experiences that directly engage the audience, drawing them into the story through real-world challenges. ARG's may not be especially new but they're being more commonly integrated into franchise productions through transmedia campaigns across web sites, mobile engagement, shorts, graphic novels, video games, music, and any other possible medium that can extend the story. The pieces here aren't particularly new but they're all starting to converge with the technologies that enable these experiences.
The majors are fighting hard to control this space. Storytelling. Transmedia Producer - Ideas, Tools and Insight from all Around.