background preloader


Facebook Twitter

HOW TO: Activate Your Brand's Super Influencers. Ben Straley is the Co-Founder and CEO of Meteor Solutions, whose leading technology and services platform increases campaign engagement, reach and revenue through social sharing.

HOW TO: Activate Your Brand's Super Influencers

As a marketer, you’ve undoubtedly heard about the 1% rule — that just 1% of your brand’s social media followers are responsible for the majority of sharing. They share your social media campaigns with their larger social network, passing on links to your contests, promotions, deals, and other marketing campaigns. These key influencers are more than just fans — they’re brand ambassadors. At my company, we've seen that brands that track and quantify word-of-mouth impact have found that these key influencers can drive 20, 30, or even 70% of all visits to their campaign pages, beating out display and search advertising as the most efficient driver of traffic to their sites. When you see data like these as regularly as we do, you realize pretty quickly that super influencers are worth engaging. HOW TO: Become a YouTube Sensation. The Digital Influencers Series is supported by Waggener Edstrom Worldwide (WE).

HOW TO: Become a YouTube Sensation

To learn how to measure influence, visit Becoming a hit on YouTube is no easy task. Actually, correction: Becoming a hit on YouTube on purpose is no easy task. The popular video platform is loaded with viral videos of people doing silly or embarrassing things. But how do you get millions of followers like NigaHiga or RayWilliamJohnson? There are some easy tips like, "do the best work you can," and "keep at it," but we decided to chat with a rising YouTube star, DeStorm Powers, to figure out just how he did it and what tricks you can put into practice.

DeStorm, a multi-talented one-man band, runs the channel DeStorm with more than half a million subscribers. Making Music Pleasing to the Eye DeStorm came to New York by way of Baltimore to be an intern and ghost writer for established record labels. But the platform brought it's own challenges: "YouTube is a video site, not just an audio site. It's an Investment. Accelerating Spheres of Influence. Spheres of influence are now the measure of power in human relationships.

The digital economy is transforming the lives of people and organizations. There is a revolution in media, market relations and consumer behavior. Also there is a revolution of rising expectations by crowds of people who are rejecting old business philosophies and outdated management practices. Revolutions create change as changes accelerate through spheres of influence. Revolutions create buzz because the human network is attracted to changes that create meaningful value.

The buzzword is social media. What we are witnessing is the ability of buyers to innovate entire business processes in real time while sellers struggle with understanding the foundation of changes created by the influence of buyers. Traditionally business measures do not efficiently monitor synchronization of operations with buyer expectations. Spheres of Influence on the Fringes Technology drives the velocity of changes.

35 ways to profit by doing things differently online. Following the leader isn’t always the most profitable way forward.

35 ways to profit by doing things differently online

If following means copying, then you risk drowning in the sea of generic sameness – unable to stand out or differentiate your products or services on anything other than lowest price. Now that following has become so popular – following trends, people, success formulas – it’s easy to fall into the trap of just following what everybody else does. It’s time to take stock and stamp your authenticity on your offering in a way that not only differentiates you, but also in a way that your buyer’s value.

The key here is to… Find out what everyone else is doing, and don’t do that … …do something better and even more valuable! A good place to start is to pay attention to what the people around you are doing and don’t do those things. Please note: this post is a latest edition i.e updated and more comprehensive version of a post done 12 months ago. New additions… 36. 37. 38. 38. Original list 1. 2. 3. INFLUENCERS FULL VERSION.