HOW TO: Activate Your Brand's Super Influencers Ben Straley is the Co-Founder and CEO of Meteor Solutions, whose leading technology and services platform increases campaign engagement, reach and revenue through social sharing. As a marketer, you’ve undoubtedly heard about the 1% rule — that just 1% of your brand’s social media followers are responsible for the majority of sharing. They share your social media campaigns with their larger social network, passing on links to your contests, promotions, deals, and other marketing campaigns. These key influencers are more than just fans — they’re brand ambassadors. At my company, we've seen that brands that track and quantify word-of-mouth impact have found that these key influencers can drive 20, 30, or even 70% of all visits to their campaign pages, beating out display and search advertising as the most efficient driver of traffic to their sites.
HOW TO: Become a YouTube Sensation The Digital Influencers Series is supported by Waggener Edstrom Worldwide (WE). To learn how to measure influence, visit http://waggeneredstrom.com/driveinfluence. Becoming a hit on YouTube is no easy task.
Accelerating Spheres of Influence | The digital economy is transforming the lives of people and organizations. There is a revolution in media, market relations and consumer behavior. Also there is a revolution of rising expectations by crowds of people who are rejecting old business philosophies and outdated management practices. Revolutions create change as changes accelerate through spheres of influence. Revolutions create buzz because the human network is attracted to changes that create meaningful value.
35 ways to profit by doing things differently online | RADSMARTS Following the leader isn’t always the most profitable way forward. If following means copying, then you risk drowning in the sea of generic sameness – unable to stand out or differentiate your products or services on anything other than lowest price. Now that following has become so popular – following trends, people, success formulas – it’s easy to fall into the trap of just following what everybody else does. It’s time to take stock and stamp your authenticity on your offering in a way that not only differentiates you, but also in a way that your buyer’s value. The key here is to…
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