Transport for London. Brief Vault49 was commissioned by M&C Saatchi to progress Transport for London's (TFL) ongoing campaign to deter fare evaders on the bus and underground network.
The challenge was to connect with commuters in London transport's saturated media environment, and to freshly communicate a long-standing message. Solution Commuter advertising is unique since it can captivate viewer attention for long periods of time. This is as an opportunity and a challenge that we sought to exploit by delivering a visual solution that had immediate 'arresting' appeal (excuse the pun) yet also had enough subtlety and depth to reward lengthy viewing. The Big Picture. TEDxBerkeley 2012. US Army, government deploy secure Android phones.
The United States government traditionally prefers BlackBerries for their security features and it is known for barring its employees from sending classified messages using smartphones that do not meet security certifications.
That is changing, though, as Uncle Sam is putting forth a test program that will see some U.S. officials, including troops, use smartphones running a modified version of Google’s Android software rather than a commercial one. This modified Android version will be installed on commercially available phones sporting hardware that meets certain security criteria. According to “people involved in the project” who spoke to CNN, the forked Android version with added security features will let U.S. troops and government workers handle classified government documents over cellular networks. These secure devices will be first deployed to U.S. Army that has been testing touchscreen smartphones and tablets for nearly two years. Social Media News and Web Tips – Mashable – The Social Media Guide. The Truth: Creativity Comes From Blending Dissonant Goals Into Radical Harmony. Steve Jobs’s prominence in the collective imagination of what a truly innovative business leader should think, say, and do has only strengthened exponentially after his death.
As it often happens in the case of similarly influential, seminal figures, the hard recollection of facts and of “what really happened” gets quickly out-shined by references to memorable, albeit often anecdotal, events in that person’s life. These are the stories that tend to be told again and again until they take on the aura of myths. We love myths, especially when they come with a hero. There’s no denying that the role Jobs has come to play in the field of innovation-at-large is usually associated with the term “genius”--and I largely agree with this value statement. Value Oil Filled Radiator - Tesco.Direct.