Forbes. 40 of the Best Twitter Brands and the People Behind Them. We all know brands are using Twitter — whether or not you want them around. Some of them don't quite get the medium and just tweet self-serving links or marketing speak, but you won't find any of those brands here. We've handpicked 40 of the best brands experimenting with the micro-blogging platform, and asked them a few short questions about how they're using Twitter. If some of their responses seem short, well that's because they are. I asked each brand correspondent to answer our queries in 140 characters or less. Most of them got the point, a few rambled on a bit too long, and only asked me if "u" was acceptable in lieu of "you. " Smart brands use Twitter in meaningful ways, and most of them use their brand name as a way to make sure customers can find and recognize them. And if you're a brand that didn't make our list, let us know why your tweets deserve consideration in the comments.
Cars Who cares what a car company has to say in 140 characters or less, right? Chevrolet Ford Honda. Publications - 'Net Will See Nothing But Flat CPMs, Analyst. For JWT, It's Back To J. Walter Thompson As part of a bid to maintain what it's CEO calls "brand authenticity" the agency is dusting off the name it has used for most of its 150 years in business. ... AOL Debuts New Video Strategy, Content Continuing its month-long NewFront parade, AOL.com on Tuesday is expected to roll out out a new video strategy, along with a slate of new programming partners. ...
Consumers Concerned About Data Use Annie Weber, EVP of public affairs and corporate communications and consumer experiences, North America for GfK, says: "For several years, people have known there was an issue [with data security], but there has been a tipping ... The Most Influential Medium Your Brand Can't Influence, At Least Not Directly As far as audiences go, you probably couldn't find a tougher crowd than the one Wikipedia Founder Jimmy Wales played to when he opened The Media Kitchen's annual "Venture Capital Conference" in Lower Manhattan Wednesday morning. ...
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