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Alice Rawsthorn. Shopper Culture: Promotion. While St. Patrick’s Day might not drive sales as large as other holidays, it is a holiday that people love to celebrate! And although the holiday falls on a Monday this year, it doesn’t seem to be slowing fans of the holiday down. According to a National Retail Federation study administered by Survey Analytics, 55% of Americans plan to celebrate St. Patrick’s Day in some way. Though the NRF reports that spending is projected to be fairly flat over 2013, the average shopper expects to spend $36 on St. Patrick’s Day goods such as clothing, food or decorations, an increase from 2009 and 2010. Much of this spending is going toward parties at the bar. Infographic credit: blog.surveyanalytics.com Many prefer spirits, and 19% of shoppers are planning to celebrate with hard liquor.
Beyond the bars, retailers of all types are taking advantage of St. Ipernity O? (Share whatever you want with whoever you want) LifeStyle:News:Global. Lovely Package . Curating the very best packaging design.