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Alice Rawsthorn. Shopper Culture: Promotion. While St.
Patrick’s Day might not drive sales as large as other holidays, it is a holiday that people love to celebrate! And although the holiday falls on a Monday this year, it doesn’t seem to be slowing fans of the holiday down. According to a National Retail Federation study administered by Survey Analytics, 55% of Americans plan to celebrate St. Patrick’s Day in some way. Though the NRF reports that spending is projected to be fairly flat over 2013, the average shopper expects to spend $36 on St. Color Trends + Palettes. Ipernity O? (Share whatever you want with whoever you want)
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