Apps on Facebook.com. To drive more traffic to apps on Facebook, we enable various channels that enable new users to discover your app as well as existing users to re-engage with your app.
Each channel is designed to help engage users and our algorithms help surface the best content for each user. The current channels include: Newsfeed stories. Adding new features to Comments Box. Since the updated Comments Box plugin launched last month, more than 50,000 websites have added it to their site. Today we’re launching new features to help increase traffic, engagement, and the quality of comments on your sites. Improved News Feed story We are introducing a modified Comments Box News Feed story to feature more social context. Simply include the og:image, og:title, og:url, og:description, and og:site_name in the Open Graph meta tags on your site to generate the following larger story: Debugger. Facebook Studio.