More than likely you’ve noticed that I’ve been writing a lot of posts on the subject of depth vs. the creation of massive networks of people you don’t know. The idea behind this is simple, it matters more that people know who you are than how many people you have in your “network.” Take a close look at how many followers you have on Twitter, how many friends you have on Facebook, and the number of connections you have on LinkedIn, where has it gotten you? Remember, the whole reason social networks are prevalent is because they allow people to connect with one another in a variety of different ways.
I tend to think of LinkedIn as “Facebook for Grownups”. Now I know this isn’t “technically” correct but it’s what springs to mind. For me at least. Undoubtedly, LinkedIn is an extremely powerful networking and business tool, yet it’s astounding how many LinkedIn rookies there are roaming around social cyber space. I’m certain a thought running through many people’s minds is Linkedintowhat? Or who?
From Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness. LinkedIn , however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things.
This post articulates the primary reasons why organizations of all types and sizes should establish and manage their Company Pages (organizational profiles) on LinkedIn. It provides a three-phase approach to creating Company Pages and offers examples of existing Company Pages for reference. It also includes the results of a recent poll (N=451) on people’s preferences for engaging with organizations in which they have a professional interest. LinkedIn’s “company” management capability is an amazingly powerful and surprisingly underutilized feature of the platform. Other than the Careers functionality, the feature is free. And even though LinkedIn (LI) uses the term “company,” it’s a feature that can be used by organizations of all types, as well as organizations of any size (including solopreneurs).
Guest Author, April 7, 2009 I remember when I was a junior at Bentley University (College at the time) and someone from my dorm ran over to me and told me about Facebook. He had gotten our school as one of the first 16 schools on Facebook and was promoting it all over the place. I rejected it at first because I didn’t understand it and was too busy studying and partying, to waste my time. Slowly, I went through the process of rejection, curiosity, trying, liking and then loving it. With LinkedIn, I had a similar experience, except I viewed it as a necessity because recruiters were already searching for passive candidates on there and I didn’t want to be ostracized.
Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 8.5 million experienced professionals from around the world representing 130 industries. However, it is a tool that is under-utilized, so I’ve compiled a top-ten list of ways to increase the value of LinkedIn. Increase your visibility. By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with.
<img class="alignright" title="Linkedin Tips" src="http://www.ianbrodie.com/images/linkedin-img.jpg" alt="Linkedin Tips" width="282" height="147" /> Linkedin is the “social network for business” and now has over 200 million users. And many Linkedin users, myself included, have found new clients through it, and enhanced relationships with existing clients. But many others have found it to suck up a ton of time for very little gain. So here are 10 quick tips for getting the most from Linkedin.
Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com . LinkedIn , which recently reached the 50 million user milestone , has long been considered the social networking site for professionals.
LinkedIn reached its 100 million member threshold in March 2011, and employers are increasingly using social media sites in their recruitment. (89% of employers will do so in 2011, according to this infographic .)
Manu Sharma , December 14, 2010 Wonder what really makes people cringe when they look at your LinkedIn Profile? It’s those clichéd words and phrases.
I’ve been on LinkedIn longer than any other social network and realize that I still haven’t posted here about getting the most from it, so it’s about time I put that right! ( Louise did a great video a couple of weeks ago about LinkedIn Answers which you can read here ). Admittedly Twitter and Facebook are much more popular than LinkedIn and seem to get more attention across the board ( latest stats show Twitter has 145 million users, Facebook over 500 million and LinkedIn over 80 million according to their press page ). However, LinkedIn is growing in popularity and is particularly useful for those of you working in the B2B market as well as keeping an up to date profile of your career. I’m not a LinkedIn expert by any means, but recently attended a networking event with a speaker called Mark Perl , who gave away some great tips, so I thought I’d share some of those tips here along with some other resources.
LinkedIn has recently launched a new statistics product for Groups that is available for free to all LinkedIn members, whether you have a premium account or not. However, with LinkedIn group statistics, the information is available to everyone, not just group admins. In this way, you can more accurately judge whether a particular group is right for you to join, or which groups you should focus your attention on more. As with any analytics offering though, the information is only as useful as what you decide to do with it.
With over 100 million users, business networking site LinkedIn is now one of the easiest ways for career-minded professionals to connect. But it's far more powerful than just an online CV. Use LinkedIn effectively and you can reap the rewards for your career – from being head hunted to closing business deals and establishing yourself as an expert in your field. But how do you build the perfect LinkedIn profile, or make the most out of the one you have already? In the latest issue of Stylist , entrepreneur Bryony Thomas , who attributes more than £200,000 of her marketing business, Clear Thought Consulting, to LinkedIn, shared her five top tips for maximising your profile power.