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User numbers reported by Facebook, Twitter, Google, and many other sites are closely watched. They reveal trends in adoption and they are one of the few public metrics available to analysts trying to assign value to companies preparing an initial public offering.
Understanding the social landscape of a brand and its competitors is an important first step in social business planning . Auditing a brand’s social and digital presence is a relevant step in strategic planning for both new business and longstanding accounts.
This article was taken from the March 2012 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online .
Deciding how to measure your social media efforts can be a frustrating undertaking.
Like almost every other agency out there in this space, at Rabbit, we use a professional monitoring and sentiment analysis system.
LinkedIn has recently launched a new statistics product for Groups that is available for free to all LinkedIn members, whether you have a premium account or not. However, with LinkedIn group statistics, the information is available to everyone, not just group admins.