Evaluation
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User numbers reported by Facebook, Twitter, Google, and many other sites are closely watched. They reveal trends in adoption and they are one of the few public metrics available to analysts trying to assign value to companies preparing an initial public offering.
Why social networking numbers are a crock
Friday Five: Considerations for Social Intelligence Auditing
Understanding the social landscape of a brand and its competitors is an important first step in social business planning . Auditing a brand’s social and digital presence is a relevant step in strategic planning for both new business and longstanding accounts.
Aleks Krotoski: Your Klout score is meaningless
This article was taken from the March 2012 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online .
Deciding how to measure your social media efforts can be a frustrating undertaking.
If You Don’t Know What You Want, It Doesn’t Matter How Many People 'Like' You
Like almost every other agency out there in this space, at Rabbit, we use a professional monitoring and sentiment analysis system.
Been told you can’t evaluate social media? Here are 20 (free) ways you can
