Only 1% Of A Brand's Facebook Fans Actually Engage With It Online. Quit Your Job, But Give Back The Company Twitter Followers. Noah Kravitz has been sued by his former company, PhoneDog, over his Twitter followers.
The company believe that the 17,000 followers are theirs to own as he gained their following whilst working for the company and promoting the Twitter account as part of the PhoneDog name. PhoneDog are arguing that each of the 17,000 followers are worth $2.50 each, meaning that they are suing Kravitz for $340,000 for all 17,000! Can You Own A Twitter Following? Kravitz had originally left PhoneDog on good terms and they even said he could keep the followers as long as he continued to tweet about the company after he left. Noah Kravits had control of the PhoneDog Twitter handle and account which he built up and nurtured by himself. Can You Put A Price On A Follower? I believe the simple answer to this is no. Key Take Away Always keep your Twitter accounts separate. Rules to Limit How Teachers and Students Interact Online. Stephen Morton for The New York Times Lewis Holloway, a schools superintendent in Georgia, has imposed a strict social media policy.
The policies come as educators deal with a wide range of new problems. Some teachers have set poor examples by posting lurid comments or photographs involving sex or alcohol on social media sites. Some have had inappropriate contact with students that blur the teacher-student boundary. In extreme cases, teachers and coaches have been jailed on sexual abuse and assault charges after having relationships with students that, law enforcement officials say, began with electronic communication.
But the stricter guidelines are meeting resistance from some teachers because of the increasing importance of technology as a teaching tool and of using social media to engage with students. School administrators acknowledge that the vast majority of teachers use social media appropriately. “It can start out innocent and get more and more in depth quickly,” said Mr.
Mr. Jive IPO: Are businesses ready for Facebook-esque employee networks? 5 Steps To A Social Business That Delivers Real Economic Business Value. Originally posted on Social Business News.
Research from consulting firm, Bain & Company revealed that organizations that have adopted social media early on (Dell, Wal-Mart*, Starbucks*, JetBlue and American Express) have captured real economic business value from their budget investments. Bain found that that customers who engage with companies via social media channels spend 20% to 40% more money with those companies than other customers. They also demonstrate a deeper emotional commitment to the companies, granting them an average 33 points higher Net Promoter® score (NPS®), a common measure of customer loyalty.
Bain goes on to outline 5 steps to successfully engage in social media in order to see value from such efforts. 1. This is certainly a disconnect in many organizations today. 2. The research concluded that the average Facebook user will “like” no more than seven companies or brands at one time. 3. 4. 5. We live in the culture of NOW! Why Your Business Should Be on Google+ InShare1 Guest post by Matt Polsky, social media director for Veterans United Home Loans By now, many of us have already started setting up our Google+ business pages, and have noticed that there’s nothing overly special about these business pages yet, since they currently lack a vanity URL, have no setting for multiple admins and closely resemble a personal page.
However, they will be connected back to Google’s search engine in a way that removes the noise made by competitors. Towards the end of October, I did a simple search using the + operator, which has long been used as a way of identifying words that are required to appear in the desired results. Instead of receiving my query, I was given an error message saying, “The + operator has been replaced. So where did the + operator go, and why would they replace it?
Social Media: A Must-Have for Small Business Owners. Social media platforms allow us to connect quickly with people and brands.
We are forming relationships faster than ever before, with people and brands alike. Additionally, many studies are emerging to show that social media interactions have a direct impact on consumer-buying choices, which is transforming the retail market, advertising and global business overall. As a small business owner, breaking into social media can be a scary and daunting task. Resources are often limited, but in this day and age… Are Fortune 500 Companies Too Busy For Social Media? According to a study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth nearly one-third of all Fortune 500 companies are not on the social media bandwagon - at least not the Twitter and Facebook bandwagon.
That's just one of the many key findings from this statistically sound study of the 2011 Fortune 500 list - the only statistically sound longitudinal study of its kind with every company in the Fortune 500 included. I've written numerous posts discussing one finding after another which showed that Chief Marketing Officers - CMOs to you and me, realize the importance of social media yet are reticent to jump into the water. From IBM’s 2011 Global CMO Study... “The risk is huge, whether you touch it or not. Don’t make the mistake of thinking you reduce the risk by not trying to manage it.” I agreed completely with the CMO who made this remark but I added another caveat in my post... Don't Get Blogged Down...
Yes, yes and a resounding YES! Um, no...