Fashion Show "Dolce & Gabbana" Autumn Winter 2006 2007 Milan 1 of 4 by Fashion Channel. Burberry uses first ever Snapcode to let in-store customers unlock online Snapchat content. The Snapcode allows in-store shoppers to scan a barcode using their mobile device to unlock content from Burberry’s new campaign for male fragrance Mr Burberry.
Burberry is running the content on Snapchat’s Discover channel, offering access to style and fragrance content, including tailoring and grooming tips. The channel will also feature the full-length director’s cut and behind-the-scenes content from the campaign. The content will be available for two months. READ MORE: Burberry in Snapchat first as it premieres new fashion collection online Launching today (4 April) and directed by Oscar-winner Steve McQueen, the ad tells the story of a couple madly in love. From 25 April, there will be scent-dispensing posters in Knightsbridge, London, which will spray the fragrance directly onto the user’s wrist when inserted underneath the sensor. Customers are able to personalise their Mr. This is not the first time that the brand has used Snapchat and personalisation to engage consumers.
Luxury brands tap into social media to reach Chinese customer. Luxury brands have hit some bumps on the road to expanding their sales in China, so many are coming up with new ways to reach their customers, especially younger ones, by opening up more social media accounts.
CCTV’s Hu Xiaocen reports. If you haven’t noticed, an increasing number of luxury brands are showing up somewhere new these days, especially with accounts on new media. The pages have information about the brand’s latest products, their culture, and sometimes even personal tailoring services. Just a few days ago, Dior, for example, offered a limited edition of a personally tailored bag online, just in time for Chinese Valentine’s Day. It sold out in one day. Zhu said the way luxury brands are marketing has changed in recent years. Some of the brands even include an online shop in their social media accounts. “I value the quality and service of luxury brands so if I want to buy something, I will go to offline stores.
Related China's gray luxury market threatened by new tax regime. Burberry becomes first luxury brand to personalise on Pinterest. Burberry has become the first luxury brand to offer customers a personalised experience on Pinterest, letting them create customised make-up boards to promote its new ‘Cat Lashes Mascara’ product.
The personalisation works by asking visitors three questions. Their answers, along with their initials will be combined to create the personal Pinterest board. The partnership allows Burberry to benefit from Pinterest’s features and data to cater its posts to individuals though personalised and monogrammed content. Pinterest is currently the largest beauty platform in the world, with 38.5 million unique viewers of its hair and beauty category. Content will include makeup preferences, inspirational images, ‘how to get the look’ guides, product tips and information. The move comes after Burberry said it would focus on boosting customer loyalty by expanding its “digital prowess”, after its pre-tax profits fell 10% to £415.6m for the year to 31 March 2016. Google Glass aims for high fashion with DVF collection. Two months after Google Glass announced a deal with eyewear brands Ray-Ban and Oakley, it's made another foray into the fashion world with a exclusive Net-a-Porter collection designed by Diane von Furstenberg.
"I'm old enough to have danced at Studio 54 and young enough not to have missed the digital revolution," the 68-year-old designer said in an Elle interview as she announced the collection, which includes five new frames and eight new shades. This marks the first time a third-party retailer (in this case, Net-a-Porter and Mr Porter) has been licensed to sell Glass, which was previously only available from Google. The collection drops on 23 June and you can expect to shell out in the region of $1,620 to $1,725 for sunglasses and prescription lenses respectively. Von Furstenberg is something of a Google cheerleader in the fashion world. Will this finally make Glass fashionable? Want to know what Diane von Furstenberg's world looks like with Glass?