Title Tags & SEO: 3 Golden Rules. It used to be conventional wisdom that title tags should be between 65 and 70 characters in length.
Early this year Google began experimenting with a new search layout design that reduces the number of characters shown to lengths between 48 and 62 characters. The title tag remains an important part of SEO for one basic reason – it is the overall label for the content of a page, and because the number of characters is limited,there isn’t much room to do that much with it.
Here are three golden rules of title tags. Rule 1: Have One Distinct Page for Each Major User Need You Address This is one of the most common mistakes that people make with their sites. Ideally, there are many stages in this process, such as getting your key team members together and brainstorming, polling users on their needs, studying competitive sites, and then supplementing that with keyword research. Search Engine Optimization (SEO) Best Practice Guide. About this guide At more than 400 pages long and almost 140,000 words in length, Econsultancy's SEO Best Practice Guide contains everything you need to know about search engine optimization, whether you work for an in-house client team, independently or for an agency.
Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before. 5 Bad Habits of Experienced SEOs That Hurt Online Marketing Campaigns. Habits get a bad rap.
They aren’t bad on their own. We develop them so we can get more done without having to think carefully about everything we do each day. What SEO bad habits do you need to break? Photo by Rhys Stacker. After any substantial amount of time in the SEO industry, you develop certain habits. Shady Marketing Firms Are Still Quietly Bribing Bloggers. God, this brings back (unfortunate) memories of when I was desperate for cash after moving to another city and began writing these effing SEOd articles.
Trying to churn out at least 10 articles a day while shoehorning in awkward phrases like "hotels resorts in Geelong (Australia)" at least 10 times in each article. For someone who used to write actual articles with important stuff like facts and grammar it was akin to someone from PETA being told to feed a cat Chicklets instead of actual cat food. And that example from the "book marketing specialist" at Examiner.com (which I did too)... it took me one minute to find the payola sentence: Vacationing is great for family fun; however, the expenses can add up quickly.
Yahoo! announces last hurrah of ancient AltaVista search engine. High performance access to file storage Fans of the venerable AltaVista search engine – whomever they might be – have just a little over a week to comb the web like it's 1996, because Yahoo!
Will soon shut down the service along with 11 other unloved offerings. Seemingly taking a page from rival Google, which regularly mothballs batches of its less successful products, Yahoo! On Friday announced that it is retiring a selection of older services, tools, and APIs. Among them is AltaVista, now slated to go dark on July 8. AltaVista won't be the first to go, though. Google: In Future, Pages With Bad Mobile SEO Won't Rank As Well In Mobile Search. Is your site not doing a good job for mobile visitors?
Better get that fixed. Sites with mobile experience issues won’t rank as highly in Google’s mobile or smartphone search results, in the future. SEO Opportunities Begin Well Before New Website Development. Launching a new site, or any major site update, for a large enterprise comes with some unique challenges.
A short summary of some of the most common include those listed below. SEO Challenges: New Site Launch Or Major Updates Too many decision makers. This is one of the more basic headaches. Product marketing, engineering, PR and the executive branch can all weigh-in in ways that can have you ripping your hair out.Many development priorities. The above misinformation deserves its own brief discussion. There are many other types of problems, but you notice that none in my above list have anything to do with the actual execution of the new website project.
Time to Retire Individual Keyword Rankings as a KPI. Duncan Heath director of search strategy Once upon a time clients would come to us and would express an unwavering desire to rank their site in the top organic positions of Google SERPs for a narrow selection of keywords.
Through a mix of onsite optimisation, content production and innovative link building, we could close-to-guarantee those rankings. We don’t make such guarantees anymore, nor would we want to, and this article discusses the main reasons why. SERP Ranking is Too Inconsistent to Determine SEO Success - SEO Video Lesson. BBC links warning opens the door for more Negative SEO theories, daft…? by LeeColbran >> SEO4EGG.
Does the link warning received by the BBC open the door for more Negative SEO theories?
Why Google Modifies Your Title Tags - MattPolsky. Google Webmaster Central describes the site title, or title tag, as a quick representation of the content of a result and its relevance to a specific query.
Sounds basic right? However, one thing you may not know, or dealt with, is the fact that Google reserves the right to alter a title tag if they feel it isn’t the best representation of a page. Optimising Bees for Google Image Search using CSS to Show Part of the Image. Google has changed the way image search results are presented. Introducing Quality Impact – A New Way to Measure the Impact of Quality Score. “What do I get out of improving my Quality Score?” Is a common question among advertisers; soon Bing Ads will answer this question via a new feature named . Based upon the competition for the targeted traffic and the traffic volume, we will advise you the additional impressions you could gain by improving your Quality Score. At its debut, Quality Impact analysis focuses on keywords having a Quality Score less than 6 where return of improving campaign quality is normally higher. The incremental impressions that projects are what you could gain if the Quality Score improved to 6 or more.
Use it to find the biggest bang for your campaign optimization efforts. You can access this new feature through the KW Performance Report or its API, it’s available under every view and you will receive the most up-to-date data from each view.
How to Set Up Your Very Own Cloud Windows Server for SEO. Provisioning a Server in The Good Old Days SEO Tools, particularly website audit ones like Xenu Link Sleuth or PowerMapper SortSite, can sometimes take a long time to run when examining particularly large websites. Occasionally you may even need to reboot your machine for some other reason, which then ruins some particular run of these tools, forcing you to start over. I recently got frustrated with this (and my laptop hitting near-Fahrenheit-451*-levels when doing site audits) and began looking for cheap solutions for running Windows software remotely. Home. Careers. Imagine there’s a new invention with the power to transform lives. Or an organization that can help people achieve their dreams. When the only obstacle to making an impact is getting the word out, we step in.
SEER believes every great idea deserves the chance to be found. SEO and SEM are the tools we use to make that happen. And we’re on the lookout for amazing people to join us in our mission. What a SEER Associate Looks LikeInnovative – Does the phrase “outside the box” make you cringe because it’s too inside the box? Personalization In Search - Discussed By Eric Enge and Bruce Clay. The Neil Walker #SEO Mad Daily. Going on a date with Google - SEO Editors. It’s all about the first date… and this post covers some of the devious lengths Google will go to to get it. Why does Google want to get a date out of you? Time is generally accepted as an essential ingredient in the calculations of relevancy in SERPs. Some events will be promoted in SERPs because they are news, others, such as recurring events, may well appear in results at appropriate times.
Updates and edits to site content can help revive an older story. All these examples are dependent upon the date attributed to the article, the origin and the changes made. SEO. Occam's Razor by Avinash Kaushik - Digital Marketing and Analytics Blog. Official Google Webmaster Central Blog. Google Analytics Blog. Google Analytics France Blog.
Search Engine Marketing (SEM), Paid Search Advertising (PPC) & Search Engine Optimization (SEO) Search Engine Land: Must Read News About Search Marketing & Search Engines. SEO by the Sea. SEO Software. Simplified. SEO Editors - Search Optimisation.