Keyword Research

How to Conduct a Social Media Competitive Analysis - SwellPath. As marketers, we are now living in a world where social media is fully integrated in our brand strategy and communication plan.

We’re all using social and have a presence on the various social sites; it’s now time to start really analyzing what type of social communication is effective and what’s not. Because of its low cost, many times brands jump into social media without setting tactical goals or developing a strategic plan. This can be extremely harmful as social media is at its core, one of the most effective media vehicles to influence and engage with your customers. It’s also a valuable source of information for brands as it’s a low cost way of getting product feedback and customer input. One of the best ways to help develop a social media strategy for your brand is to assess what your competitors are doing. So, why is performing a social competitive analysis an essential part of social media success? The largest Message Boards and Forums on the web!

Discover Which Marketing Programs Really Work. 7 Major Keyword Research Tips. As you should already know, keyword research is a huge part of traffic generation.

Apart from some paid traffic strategies, almost all traffic generation starts off with keyword research. So, keyword research is important and it’s a mandatory skill you must learn. Over the years I’ve become sort of a master so I decided to put together a short list of around 7 major keyword research tips. Cutting the crap short, here’s the list: 1. 500 searches minimum: This is a rule I came up with after literally spending thousands of dollars on content creation. I was writing articles that targeted keywords in my niche, publishing them on my blog and doing a load of link building. I’m talking about internal pages here. If you’re doing keyword research for your blog or site’s home page, I’d go after keywords with no less than 2000 searches a month. It’s Official: Google Wonder Wheel is Back, and It’s Called the Contextual Targeting Tool [Tutorial]

Keyword research is a critical component to a solid and rounded SEO strategy.

When you break it down, you need to know what people are searching for in order to target the right terms. Keyword research fuels your content generation strategy. I use a wide range of tools when conducting keyword research and each has its own purpose. In the past, one of my favorite free tools was Google’s Wonder Wheel. You’ll notice the word “was” in the last sentence. Many people in the industry used Wonder Wheel to visually find related keywords, which often helped expand your keyword research (down the right path based on data).

As you clicked a word, related terms appeared around that term. An example of using Google Wonder Wheel to find related searches: Image from Tech Source Alternatives, and Confirmation at the Google Agency SummitI had the opportunity to attend the Google Agency Summit last week in New York City at Google Headquarters. WikiSummarizer. WikiSummarizer is a Web-based application specializing in automatic summarization of Wikipedia articles.

Automatic summarization is the creation of a shortened version of a text by a computer program. The result is a summary that presents the most important points of the original text. A summary is a shorter version of the original information. It highlights the major points from the much longer article. The purpose is to help the reader to quickly get the essential points in a short period of time. WikiSummarizer automatically summarizes the Wikipedia articles.

The blending of visualization with summarization, knowledge browsing, mind mapping provides you with a wide range of means to explore relevant content. All the summaries are stored in the WikiSummarizer knowledge base. In fact when we are summarizing, we are zipping through the whole content, homing in on the important chunks. With the ability to summarize web pages everybody can become an instant speed reader. 10 Alternatives for Google's Wonder Wheel » Downtown eCommerce Downtown eCommerce. The consultants here at DEP are a visual group.

So the death of Google’s Wonder Wheel was a complete devastation to us. Not to worry we’ve outlined a top 10 list that we’ve think will do a good job of replacing the Wonder Wheel. 1. Google’s Contextual Tool – When I asked our Google reps where the heck our wonderful wonder wheel went they really didn’t have an answer only that their contextual tool is the next best thing. I’d have to disagree with them on that statement as it doesn’t give the visual presentation that the wonder wheel gave.

DEFINED by Google: “With the Contextual Targeting Tool, you can build tightly themed keyword lists for campaigns that are running on the Google Display Network. Replace “Google Display Network” with “Adwords Campaign” or “SEO Keyword List” and you get their my Google reps line of thinking. Where to find the tool You’ll need to login to a Google Adwords account and then follow the pictures below. In Action: 2. Where to find: In action: Visual Keyword Tool. 2012 London Olympics: How the World Was Searching.