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One indication that something is well made is that it becomes better with use. Think about your favorite pair of jeans or a leather briefcase handed down from a father to his son. These things might not necessarily appreciate in actual monetary value but they’re nicer to use than when they were brand new.
Libraries Should Become Better with Use | Walking Paper
Not ‘Natives’ & ‘Immigrants’ but ‘Visitors’ & ‘Residents’
As part of the JISC funded Isthmus project we have been taking a close look not at what technologies our students use but at how our they use them. We found that our students could not be usefully categorised as Digital Natives or Digital Immigrants. I.e. This distinction does not help guide the implementation of technologies it simply provides the excuse that “some people ‘just don’t get it’ which is why your new approach has failed so badly…”
Five years ago, when I first came to Libraryland, I felt a strong, wary, and mistrustful vibe attached to marketing. It was perceived as irrelevant, a flash in the pan, without intrinsic value. Libraries had managed long enough without marketing, thank you very much, and things are fine the way they are. Since then, however, I've sensed a shift, a curiosity around the edges as libraries have awakened to the sea change in our culture regarding information and technology and the expansion of our global reach.
Marketing Trends To Watch - Alison Circle, Library Journal October 2009
In my last post, I highlighted the fact that most people can't explain what their company does — its value proposition. The best way to start getting employees and management aligned is to understand the benefit the company is trying to deliver to its customers. Consider that there are only four types of consumer benefits that matter and by extension only four categories of value propositions that work. 1. Best quality.
Value Propositions That Work
The Disadvantage of Twitter and Facebook - Conversation Starter - HarvardBusiness.org
Every day, people I like and respect — and quite a few I don't — take a quick moment of their digital time to forward me an article, a blog post, a link, a chart, a URL, a review, a YouTube Q&A that they think I will find of interest. I confess I'm frequently astonished — both pleasantly and not — by who sends me what. When more than two people send me the same thing, I know to pay attention. And furthermore, at least twice a week, these "forwards" trigger something that I will pursue or even change my schedule in order to do. "Forwards" are that useful.
