The Theory Behind: Design Thinking + 1. If you are not a designer and you don't have any knowledge of what “design thinking” is in problem solving and business methodologies, what do you imagine the term means? A. It’s trying to make things “look good”. B. It’s being more creative. C. D. That’s probably what the average businessman or administrator would think (since I’ve asked)... and it’s far from the real meaning of the term and how it can be used to benefit a company and its innovations. Many times the term “design” is only related to graphic design in cultures where this discipline is not as valued and encouraged as it should be. My B.S. in Industrial Design helped me to be able to work as a business consultant for my entire professional life, understanding and communicating effectively with different departments, from Marketing to Production, and working for a wide variety of clients, from commerce to banks.
. - Desirable (people needs) - Feasible (technologically) - Viable (business) Verge Business Blog: Agile Disruption Method II. This is a more in-depth explanation of our introduction to Agile Disruption Method from a previous post. Agile Disruption Method is an adaptation of the Design Thinking "process". Design Thinking is an innovation method made popular by Tim Brown of Ideo, that encourages people to question problems from the perspective of what is feasible, viable and commercially desired.
Agile Disruption Method encourages people to discover innovation by repetitively "disrupting" their own conclusions at every step of the process, irregardless of where they are in the process. Moreover, Agile Disruption Method is a collaborative way to maximize the value proposition of a product or service through continuous analysis and observation of the effect they have on humans; not through statistical data alone but also with the real life experiences of people. The principles of Design Thinking, human desirability, feasibility and viability are shared by Agile Disruption Method. Does every startup need a Steve Jobs.
What does Steve Jobs really do for Apple? I had a recent conversation on Apple’s incredible design culture and what it would take to create that in a startup. In many ways, it seems like an insurmountably difficult challenge to play the role of Steve Jobs, with his god-like sense of product aesthetics and interactions. And yet, Apple has hundreds of products and experiences – hardware, software, HR materials, commercials, etc. Steve Jobs certainly doesn’t have time to work on the design of every Apple product, and of course has 35,000 employees to manage. So what does Steve Jobs really do, to create the amazing design culture at Apple? And more importantly, can a startup hope to even start to capture the same kind of culture? Well, let me give you my best guess :-) The idea is that all products ultimately come from an epic struggle between three perspectives: Desirability, Feasibility, and Viability. Here’s the diagram included in their HCD toolkit: It almost sounds so easy!
Think StartUp. Overseeing a Portfolio of Total Innovation Efforts: Strategic Alignment. Human Centered Design – Moving from Research to Recommendations | On the Way to Somewhere Else. I just finished teaching a User Centered Design Course in the University of Washington Human Centered Design and Engineering Evening Masters program. This course is project based and this year’s project was to create a mobile application for a smart phone device (iPhone, Android Phone, or iPad) using the user centered design process. Seven project teams worked for the quarter to produce designs that were desirable, viable and feasible. Each of the seven teams did a great job and one of the teams even produced a functioning app that had both a smart phone component and a cloud based component. However, the next to last class before the final presentations was frustrating for the students and very frustrating for me. The questions that I was getting asked seemed to indicate that the students had not learned the core topics that are important to the HCD process.
I sent the following email to the class: We need to remember why we wandered into this “swamp” in the first place. Like this: Before Writing That Business Plan. You think writing that business plan is your golden ticket? | Small Business Consulting Services - Tampa Bay. As a budding entrepreneur you’re about to sit down and begin the arduous task of drafting a business plan. The typical reaction is a speedy attempt to whack an awesome strategy together. Before you start this step, you need to conduct a feasibility analysis. This preemptive insight provides a thumbs-up or thumbs-down regarding the viability of your new venture. You’ll save 80 percent of your time if you conduct a formal feasibility study prior to entering business plan draft mode.
The analysis is eerily similar to Pareto’s Principles, the law of the vital few. To look at this in more depth, let’s pretend you are a healthcare practice: Statistically, 20 percent of a practice’s billing codes drive 80 percent of its revenue. Product/service desirabilityTarget market penetrationOrganizational prowessFinancial feasibility When you are done, you’ll know if a legitimate, sustainable, value-proposition actually exists. Welcome to BeyWatch. The IDEO Human-Centered Design Toolkit | Melodies In Marketing.
As quoted from the project website and the various guides. The toolkit (signup/login required), can be found at Introduction This toolkit is the result of a project funded by the Bill & Melinda Gates Foundation. The BMGF brought together four organizations — IDEO, International Development Enterprises (IDE), Heifer International, and the International Center for Research on Women (ICRW)—to partner in the creation of a method for guiding innovation and design for social enterprises and NGOs. Human-Centered Design is a process used for decades to create new solutions for companies and organizations. The reason this process is called “human-centered” is because it starts with the people we are designing for.
It is the lens through which we view the world through the entire design process. Scenarios TIP: Know the limitations of your data and your early prototypes when doing a Week-Long Deep Dive. Hear Guide Steps: Field Guide and Aspiration Cards Create Guide. Jonghwapark's Blog. Result of interview – 7 people ( a school staff and 6 students) Questions 1. Why did you buy them? 2. 3. 4. 5. Interviewee A: Student (nursing) 1. We told her that her shoes were nice. According to her answer, she wears shoes quite long time a day but she prefers to wear stylish one rather than sneakers. Interviewee B: Student (nursing), a friend of Interviewee A, part-time worker 1. Her eyes said to us why we did not ask her, her shoes looked nice enough being interviewed like her friend’s when we were interviewing her friend. Difficulties 1. 2. 3. Summary of result 1. 2. 3. 4. For the better next time 1.Don’t be afraid of being refused. 2.Try to get interviewees as many as possible. 3.Try someone with nice shoes and say ‘Wow, I like your shoes. 4.Try people with friends.
Cooper A., Reimann R. About Face 2.0(c) The Essentials of Interaction Design / The Evolution of Design in Manufacturing. 2nd of July Reading – Design thinking meets the corporation | Design Interventions: Business Innovation. ‘Design thinking meets the corporation’ by Tim Brown (Brown, T. 2009) talks about the relationship between innovation and consumer. It point out that research today needs to start being based on shorter term applied innovation rather than long term basic research, due to the fast moving and technologically advancing world we are now living in. The reading was fairly boring, but it had a few new and good points on essentials to innovation and new business models that could be important to keep in mind for tasks 2&3. Brown says that small technology driven companies and innovation minded start ups often have advantage over the larger, more established businesses in todays economy.
The essentials to innovation and market success are “Desirability-feasibility-viability”, (Brown, T. 2009) flexibility and adaptability and human-centred, desirability-based approach. (Brown, T. 2009) Research Points – Nokia, Silicon Valley Like this: Like Loading... S Best Photos by filip_misovski. Flickr Hive Mind is a search engine as well as an experiment in the power of Folksonomies.
All thumbnail images come directly from Flickr, none are stored on Flickr Hive Mind. These photos are bound by the copyright and license of their owners, the thumbnail links take to you to the photos (as well as their copyright and license details) within Flickr. Because some other search engines (Google, etc.) index parts of Flickr Hive Mind, you may have been led here from one of them.
Welcome to Flickr Hive Mind, almost certainly the best search engine for photography on the web. If you are a Flickr user and use Flickr Stats you may have seen people being led to your photos via Flickr Hive Mind (as a Referrer). Flickr Hive Mind is a data mining tool for the Flickr photography database, allowing search by: tags(keywords); Flickr photography groups; Flickr users, their contacts, and favorites; free text; the Flickr Explore algorithm for interestingness.
Diagrams. Highlights from HITS Part 1: MBA 101 and Design. Highlights from HITS Part 1: MBA 101 and Design Last week I attended the inaugural HITS (Humans Interaction Technology Strategy) conference, sponsored by IIT's Institute of Design. An attempt to bridge the worlds of Design and Business, it offered a lot of food for thought. There was no ability for real-time blogging (the conference took place in a remarkably unwired venue), so here are some notes after the fact. On the first day, we were treated to a couple of cold water presentations, one by Tom MacTavish from Motorola, and another by Jim Euchner from Pitney Bowes. Tom's talk was a no-nonsense look at understanding business and technology [244k PDF], with clues as to how to get the most out of your organization, and how to read financial statements. Jim's talk was more about the reorganization of teams in order to better encourage product design that succeeds.
The first diagram was of the human elements that go into product design. Another diagram of his also had four rings: At the crossroad of Design and Innovation. At the crossroad between innovation and design in digital industry, Remy Bourganel kindly accepted to go more in-depth into this topic. Remy is Head of User Experience & Design at Orange Vallée, and professor in charge of interaction and service design at Ensad. Previously, he contributed in the definition of Nokia UI DNA and structuring of Nokia Design User Centred Design practices. 1) What is the relationship between design and innovation? ICSID provides the following definition of design: Design is a creative activity whose aim is to establish the multi-faceted qualities of objects, process, services, and their systems in whole life cycles.
From this definition, several principles unfold: So Design is a way of thinking innovation. It is catching attention for various reasons, which include: It manifests from: We are switching from a modernist to post-modernist word, where collective thinking prevails, and within which Design is well equipped to animate. Haste is one thing and speed another. Innovation= Desirability: Feasibility: Viability. IDEAS - Institute for Information Industry. Introduction Organization Name Innovative DigiTech-Enabled Applications & Services (IDEAS) Institute. Mission Statement To research and validate innovative applications via IDEAS Factory to become a premium service provider and designer. Principal Business Activities In assisting the government to facilitate the development of innovative IT solutions domestically, the IDEAS Institute, via research of core technologies, designed and promoted the value chain for innovative application services, and effectively assisted the industry in using technology and service design methodology to increase service value and to expand Taiwan into the global innovative service markets.
Innovative Applications & Services Consultation. Research and promotion of IT Service Management Solutions. IDEAS Factory Mechanism: Major Accomplishments Social Media Smart Contents Smart Retail Smart Manufacturing Smart Production Cloud Services S.E.E. FAM #007 – Innovative Solutions Scheme | FAM99 – FRAMEWORKS AND MODELS. Blog router: New FEUP Product Design and Development MSc and PhD Programs.
Product Design and Development (Project Based Learning) Introduction Product Design and Development (PDD) maintains and conditions the competitiveness of industrial activity related to goods production, which is everyday more global and more dependent on the fast integration capacity of continual scientific and technological development. When FEUP decided to study the possibility of creation of new MSc and PhD degrees in Product Design and Development following a model of Project-Based Learning, it has been carried out a double study of the market comprising the analysis of: a) Design programmes in Portugal in first, second and third cycles (Bologna) and b) UP offer in the spectrum of Fine Arts - Design - Engineering, coordinated by FBAUP and FEUP.
FEUP approach to PDD Nowadays, PDD requires a strong capacity for cooperation between Management, Design and Engineering. Product Design and Development (Project Based Learning) MSc and PhD Master in Product Design and Development (MSc PDD) Innovation - can following a process help? - UX Design & Marketing Blog. Working in the creative industry, I have asked myself the question, what makes a great innovator? What can I learn from great creative minds like product designer Dieter Rams or illustrator Jamie Hewlett?
Can innovation follow a standardized approach or does it stifle creativity? In design there are two approaches: To play safe and give the client what they are looking for, or to take the risky approach of recommending something different. Innovation however is not a question of preference. After I worked with great thinkers and read a lot on the topic, I can confidently say there is no set of principles that makes a great innovator. But there are certain aspects that many innovators share. Design thinker Diego Rodrigues created 21 design principles, one of which says: "If experiencing the world firsthand is about wisdom, then being open to what that world tells you requires cultivating the un-wise mind of a child: open, curious, fun-loving.
" Waterfall Agile thinking. HCD Toolkit « The Book Bag. The virtuous cycle of prototyping, beta-testing, feedback & reiteration is part of enlightened product design, liberating us forward to an ultimate salvation from the hell of useless objects… The holistic harmony of participatory co-design, & relations with the social work field Armed with the mini prototype, I went around as many friends as I could to gather comments about the Book Bag. Design thinking methodology tries as much as possible to include users as early on as possible to co-design and co-create the product.
This is one good way of ensuring that whatever goes out as a final product had already been accepted by customers, and thus less risk of investing in technology and marketing when it won’t ‘sell’. This is one of the best parts I like about design thinking – trying to achieve a holistic balance between desirability by customers, business feasibility and technological viability. Source: Adapted from IDEO HCD Toolkit Intro Anyway, I digress again! Hear ALL about it! Centre for Design Innovation.
Research Design for Knovel (Academic) on the Behance Network.