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Attract customers to your community with content. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Attract customers to your community with content

This article was originally published at SEOmoz and is republished with permission. By Mackenzie Fogelson SEOmoz.com Everybody is talking about content. And everybody’s writing content. Social media specialists, agencies, marketing departments, probably even your mom. Hopefully, by now, you got the memo that if you want your content to grow your business, it should be good. There is a very tiny yet very significant theme to keep in mind — a shift in perspective — that is important to embody when you’re generating content for your website, blog, and social media outlets (oh, and offline, too): It’s not about you.

Even though you may be one of your company’s biggest fans, you are not your target audience. And you need to do all that without making it about you. Try using foundational and community building content This is Tommy. Related.

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SEO Tips. 10 risky default settings in social media that you need to check - TNW Social Media. Do you read every single “Terms of Service” you come across before clicking “I Agree” to?

10 risky default settings in social media that you need to check - TNW Social Media

If you’re anything like me, the answer is no. In fact, I’ve agreed to hundreds since I first started using AOL 14 years ago, but I haven’t read one. Should we be more careful? I try to align myself with respectable websites — using services that many others use. And this leaves me with a sort of “someone else will catch it if something’s wrong” mentality. But as online industry grows, and we sign up for one social network after the other, we can’t forget that we’re trusting our sensitive information to corporations. 1. By default, LinkedIn can use your name and photo in its advertising campaigns. Their reasons for using your likeness are obvious. 2. Facebook is infamous for its nebulous privacy policies. Manage your inclusion in ads: Account > Account Settings > Facebook Ads 3. While you’re at it, you may want to do two more things: Account > Account Settings > Security > Active Sessions. 4. 5. 6. 60 Informative Social Networking and Social Media Infographics.

Infographics have become the method of choice to communicate data, facts, figures and statistics about a given topic.

60 Informative Social Networking and Social Media Infographics

Social media has fueled their growth and popularity, and there have been a large number of social media infographics created over the past year. Whether you’re interested in analyzing the growth and history of social networking, or you want to break down a given social network and analyze it, there are plenty of social networking infographics to provide all the data you could need, in an easy to read format. We’ve gathered up 60 informative social networking infographics and social media infographics that will show you the differences, growth and social network demographics, as well as the rise in social media advertising spending, social media addiction, and where the blogosphere may be headed next. If you enjoyed this post, please consider sharing it with your favorite social network, it would only make sense to after all. Enjoy. The Biggest Shift.

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