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Home | Startups. City Business Library. The self start society. RezScore -- Grade Your Resume. Top 5 Web Design Mistakes Small Businesses Make. If you're a small business owner, your website is the central hub of your company, and it's a pivotal part of your marketing and branding. April 05, 2011 Potential customers visit your site specifically for its content—its appearance and usability are critical to its success and how those users view your company.

Getting your Web design wrong can have a very negative impact on your business. Here are five common design mistakes to avoid in order to create a great user experience and grow your bottom line. 1. Poor navigation Many small business websites fail to make navigation a priority, but without careful attention to how people navigate your site, you could unintentionally be creating a frustrating experience for any potential visitor. A good navigation structure should be seamless and will keep visitors on your site longer, which means potentially more readers, subscribers, sales or leads. Website navigation affects usability and accessibility, so make it a primary concern. 2. 3. 4. 5.

5 Tips For Creating An Online Survey. Customer feedback is key to growing your business. Mashable's Anna Lindow has what to consider when making a survey. July 06, 2011 Would you be willing to take a brief survey after this call? What’s your zip code? How did you hear about us? Each of these questions probably sounds familiar to you. We’ve all heard them when stuck on the phone with the cable company, or checking out at The Gap, or signing up for a newsletter. Similarly, more information about your customers, including their demographics, preferences, and sentiments on your product, can be extraordinarily useful to you as a small business owner or entrepreneur, if you know how to properly gather information and interpret results. 1.

Are you trying to decide whether or not to launch a new product line? 2. Once you’ve defined your objectives on a high level, you can start to take a more granular approach. Make sure to avoid what Dr. 3. 4. While open-ended questions take longer to answer, they can yield fruitful insights. 5. OPEN Forum.