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Portail Innovation et expérimentation - Article - Former à l'innovation, innover dans la formation. 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.

Portail Innovation et expérimentation - Article - Former à l'innovation, innover dans la formation

Théorie & réflexions autour de l'IC. The Brainstorming Process Is B.S. But Can We Rework It? The business practice of brainstorming has been around with us so long that it seems like unadorned common sense: If you want a rash of new ideas, you get a group of people in a room, have them shout things out, and make sure not to criticize, because that sort of self-censoring is sure to kill the flow of new thoughts.

The Brainstorming Process Is B.S. But Can We Rework It?

It wasn’t always so: This entire process was invented by Alex Osborn, one of the founders of BBDO, in the 1940's. It was motivated by Osborn’s own theory of creativity. He thought, quite reasonably, that creativity was both brittle and fickle: In the presence of criticism, it simply couldn’t wring itself free from our own minds. We could only call our muses if judgments didn’t drag us down. Osborn claimed that this very brainstorming process was the secret to BBDO’s durable creativity, allowing his ad guys to produce as many as 87 ideas in 90 minutes--a veritable avalanche. The Rise of the New Groupthink. Brainstorming Doesn’t Really Work. In the late nineteen-forties, Alex Osborn, a partner in the advertising agency B.B.D.O., decided to write a book in which he shared his creative secrets.

At the time, B.B.D.O. was widely regarded as the most innovative firm on Madison Avenue. Born in 1888, Osborn had spent much of his career in Buffalo, where he started out working in newspapers, and his life at B.B.D.O. began when he teamed up with another young adman he’d met volunteering for the United War Work Campaign. Intelligence collective.