Digest: Vertical Farming Startups Seek Profit by Bringing Sustainable Agriculture to Cities. August 12, 2011 | seedstock It’s Vertical Farming day over at Seedstock and we’re celebrating with a digest that features stories on a number of vertical urban agriculture startups that have the potential to play an outsize role in furthering the goals of sustainable agriculture.
Enjoy your reads! Would You Rather Have a Great Meal or a New Cell Phone? Twenty years ago Peter Hoffman opened Savoy on a quiet corner in New York’s Soho district with a radical concept: great meals are created with ingredients sourced from local farmers.
Hoffman didn’t use local foods for political reasons. “Building recipes from what was available, seasonal and local was what was most exciting to me in the creative process as a chef.” “When Alain Ducasse was running the restaurant here in New York, he knew that great products come from close to home. Traditionally, the great three-star restaurants in France, especially in the 60s, were located in agricultural regions and were based on direct relationships with local farmers. That’s what we showcase at Savoy.” Friend of the Farmer. Omigod. Why didn’t someone tell me before? All those wasted years.