[How to] Use Design Principles to Increase Conversions. This image shows the classic design principles of directional cues, whitespace, color contrast and the golden spiral. (Source) Design rules. Design RULES! A subtle difference, but which would you pay more attention to? My guess is the second, as it’s been crafted (albeit not very subtly) to be more persuasive. Designed. The image above is all about design, you just need to know what to look for: A directional cue: shows the motion of the butterfly, by way of the trail of stars and bubbles.Whitespace: is shown by the lack of clutter around the subject.Color & contrast: are used to make the butterfly stand out from the dominant hue of the photo.And finally the golden spiral is utilized, where the inferred location of interaction between the subject, and it’s destination, is positioned directly on a dynamic focal point.
Persuasive design for lead gen formsPersuasive design for calls-to-action (CTAs) Part 1. Step 1: Using Encapsulation to Increase Conversions » So there we have it. Part 2. App Discovery Apps - should you make your App Free for a Day? App Discovery Apps – should you make your App Free for a Day? As smartphone and tablet penetration continues to grow at pace, there seems no end to the tidal wave of native apps being released onto Android, iOS and other platforms app stores.
Indeed, this deluge is worn as a badge of pride by Google and Apple, and is a key component in deeming whether you have a successful mobile ecosystem (just ask BlackBerry and Microsoft). But while app developers undoubtedly benefit from the burgeoning market, they’re simultaneously suffering at the mercy of platform owners, as native app stores effectively monopolise distribution and – in the eyes of many devs – do a poor job of making apps discoverable.
From mobile ad networks, incentivised networks, ASO, non-native app stores and App Reviews, a silver bullet for app discovery has yet to be found. However, a number of companies have been tackling the discovery matter head-on, by creating apps that aim to supplement the app stores themselves. Stuff You Need to Know. More Stuff: Stuff you need to know | Resources | Presentations | Books you should read | Videos you should watch Free-to-play Spreadsheet The GAMESbrief free-to-play games spreadsheet is a simple but powerful way of maximising revenue from an online game. This forecasting tool monitors six key metrics to identify what’s holding your game back. Free-to-play design rules Designing a successful free-to-play game is different to designing a successful paid-for console game. 50 Questions There are as many different types of investor as there are types of game maker.
How to Publish a Game Self-publishing is not easy. To build a successful online business, you have to keep your sights on a number of targets; how to acquire the right users, how to retain them so that they keep enjoying the game, and how to build valuable monetisation systems. Gamesbriefers. App Marketing Tools For Developers. 8 Ways to Make Your Mobile App Stand Out | Fiksu. This post -- written by our Craig Palli -- originally appeared on Boston.com. With more than 1.5 million apps in the Apple and Android app stores, mobile app marketers face the enormous challenge of achieving discoverability, sustained user engagement and, ultimately, monetization. Successfully marketing your app requires more than strategic mobile media buying and compelling, creative advertising.
High-performance mobile app marketers have a laser-like focus on targeting and acquiring loyal users – those who take a specific action, such as an in-app purchase or registration. It's these loyal users who become repeat customers, word-of-mouth advocates, and deliver real, ongoing ROI. The following eight tips for marketing your app are focused on driving more of these loyal users. Establish goals for loyal users. Mobile app marketing shouldn't require guesswork. The Ultimate Cheat Sheet for Getting iPhone App Reviews [Infographic] | iPhone App Design Templates - Get Custom Designs for your iOS Apps. Submitting your app to the App store is only the first step. If you want more than 2 downloads a day, you will have to get the word out.
App Review Sites are a good way to get more attention and downloads for your apps. The problem is, they get hundreds of pitches a day. How do you stand out? How do you get attention and get those reviews coming in? That is what this infographic will help you with. Embed this Infographic Please copy the code below if you want to embed this on your site. Downloadable Resources Things To Include In Your Pitch Here is a quick breakdown of the essentials that need to be in your pitch.
Name of the appLink to iTunes (important, not only the app website but the iTunes product page)Video (a really important one)Screenshots (Don’t attach large files, include a link to them)Description (Say what your app does and why it is different)PriceContact information (add multiple options, email, twitter, skype, telephone) Podcast 71 – Pitch Perfect. Scotty and John spend time with TUAW bloggers Steve Sande and Erica Sadun and talk about how to best pitch your new app if you want to get it reviewed by a popular blog.
Guest Details. 5 Essential Qualities of Irresistible Product Descriptions. Product descriptions aren’t that hard: Just list a few features and move on, right? Wrong. Your product descriptions should position your product, target your ideal customer, and set off a strong buy response. Features alone can’t do that. Just take a look at this high-end retailer’s description, and you’ll see what I mean. Trusting customers to buy based on a brand name and photo alone is like sending them on an ocean voyage in a rowboat. People need help understanding what your product is and what it will do for them. And with so many brands not investing the time to write useful descriptions, you can easily stand out from the crowd. 1) Spark imagination with vivid language: Teavana Tea, in and of itself, is nothing exciting.
The key is to nix all neutral words that don’t inspire or persuade. Descriptions like rosy blush blend, enticing, tantalizing and intoxicating make this tea seem more than just another cup of caffeine. How you can do it Then look for words that elicit those feelings. The Ultimate iPhone App Marketing Strategy Guide. Updated: April 15, 2016 After a few app launches of our own, observing many more, talking with several app developers and testing cool services, we have a pretty really good idea of what can be done to make an app a success. We’ve been sharing some of it right here on our blog and great content from others on Twitter. …and now it’s time for more. We want to answer questions that we have received from readers, like: How would I go about launching a new iOS app? This post is meant to teach you everything we know about launching and marketing an iPad or iPhone app.
It’s not a “secret recipe,” and probably not exhaustive (but we are doing our best to make it so). It’s not a step-by-step process either, some of these things have to be done simultaneously. Build Your Personal Online Presence It is essential to establish your personal online presence, independent of your app. When you launch your app, you now have 30,000 followers that you can show your new app to. Validate Your Idea Review Mining No! Sweating Commas — Professional Editing for Independent Writers. The Six Biggest Challenges for App Businesses (and what to do about them) | Developer Economics. Introducing Graph Search: Help People Discover your Business. Every day people use Facebook and discover things from their friends and the businesses and brands they’re connected to. Whether it’s seeing a movie recommendation from a friend in their News Feed, finding out about a great sale from their favorite store’s Page, or checking out a new game a friend just played, people are getting relevant information through the social graph.
But beyond discovering things in News Feed, people on Facebook are also seeking out information via Facebook Pages: in fact, every day over 150 million people visit Pages, not just via their News Feeds. Today we’re starting a limited beta release of Graph Search, enabling people to find information through the filter of their friends. The limited beta of Graph Search is available only to people who use Facebook in US English. If you have a Page on Facebook, Graph Search can make it easier for people to discover and learn more about your business.
Here’s how Graph Search works: What you can do for your Page: Screenshot Lightning | Bitsplitting.org. Apple recently changed their policy regarding screenshots for iOS applications in the App Store: you must supply any changes to your screenshots by the time of approval, or the existing screenshots will be locked down until the next time you submit and are approved. Long story short: you better have those screenshots ready at submission time or very shortly after. And the screenshots had better be something you are willing to live with for a good long while. This is a dramatic change from the old policy, under which developers could update screenshots at their leisure. This afforded a workflow where a developer might put all of their effort into the actual development of the app, submit it, and then get to work fine-tuning their screenshots for the marketing aspect of selling in the App Store. One reason for putting off the job of creating screenshots is that creating them is time-consuming and tedious, even with a relatively simple app.
Click to download Kent’s UICatalog sample. Tokens for Mac: App Store promo codes without the hassle. Appboy’s New Customer Segmentation Product Helps Mobile App Developers Re-engage Users. Appboy, the maker of a suite of customer relationship management (CRM) tools for mobile app developers, is now offering a new customer segmentation product that lets developers slice their audience into groups based on who they are and how they behave. After doing so, developers can then use other Appboy tools to target those users in different ways using push notifications, emails, and in-app messages. The segmentation can take into account several factors, including demographics, social profile data, app sessions, in-app behaviors, and in-app purchases.
Audience segmentation is not a new idea, but it has only more recently been offered by mobile app analytics providers as a targeting tool. For example, app measurement, ad and analytics company Flurry released its audience segmentation tool called “Personas” this past August. But, as Appboy co-founder and CEO Mark Ghermezian explains, these competitors are starting from the analytics side, and are now trying to filter down that data.
Having a Mobile App – PROMOTE IT! | Marketing for Digital Natives Blog | SEO, SMM, PPC, Marketo, Salesforce, Mobile & Web solutions, QA, Email. You have built the app you think that everyone needs – now what? It is no longer that you will build it and they will come! With over 25 billion downloads from the iTunes appstore alone – you need to promote yourself to be seen and heard! Here’s a list to help you get started. Three prime places to market iPhone apps: I. II. III. I. Submit your app to app review websites, most folks check App reviews in order to find a good application which meets their requirements and is the best one amongst all the apps in the market. II. Get associated with mobile app related Blogs by submitting your app, submitting your blogs on mobile apps, commenting on their blogs, connecting to the forums, discussion thread, uploading app demo videos and more.
III. Upload demo videos or tutorials of your App on YouTube. Some YouTubers that review apps ordered by the number of followers: Other Methods (for both iPhone and Android Apps): 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. E.g. 17. References: The Mobile Advertising Networks Market Map [Infographic] The Mobile Advertising Networks Market Map [Infographic] The mobile advertising market is exploding New mobile ad networks are popping up every month and new types of mobile marketing formats are being developed all the time. We have counted over 150 mobile ad networks globally!! We’ve developed a map of the mobile advertising network space which we think is more up to date and more detailed than anything we’ve seen so far. If you think you’ve missed one then get in touch.
You can grab the market map by clicking on it below or download it from dropbox, slideshare or Scribd. “Tweetables” Tweet this and help spread the word about the mobile advertising boom – you can change what you tweet before it goes out so don’t be afraid to click: “The Mobile Advertising Network Explosion!” For more mobile ad resources check out our Mobile Advertising Exchange and our guides to Mobile Ad Servers and Buying Mobile Advertising Using Mobile Demand Side Platforms. Find the best mobile ad network: L'Escapadou Blog - iPhone/iPad Educational and Fun Apps for Kids: My Sales & Experience in the Education App Market - 2012 Report. It’s been more than one year that I wrote “How I've Made $200k in the iOS Education Market” post which has been well received by the indie community (it was ranked #1 in Hacker News!) , so I think it’s time to make a follow-up and share my 2012 experience in the education market.
For the background, I’m a french full-time indie dev that started doing educational apps when the iPad was released. I decided to go in this market because with my wife we decided to homeschool our kids some years ago, and I believed that the iPad would be a great for kids to learn and be creative.In this article, I talk about my sales, strategy, marketing but also on the education market in a broader view and what did change this year. The goal is show some data to understand what is happening in this market, and help/inspire others indies to take smart decisions.If you want to check my apps, you can go to my website : So it’s really great.
PrMac: Publish Once, Broadcast the World. Beyond the install: 10 keys to driving sustainable mobile user growth. By James Slavet and Sanjay Raman On December 17, 2012 The path to building a breakout mobile product comes with an entirely new set of rules. As users increasingly shift their attention from websites to mobile apps, your strategy for acquiring and engaging customers needs to change. The Web’s traditional techniques to attract and keep users through SEO and social generally don’t work as well on mobile platforms. Organic and paid channels are evolving quickly, are highly fragmented, and are often transient. Last week, we hosted an informal gathering of consumer mobile product and marketing leaders — to compare notes on the evolving art and science of acquiring and retaining mobile users. The participants came from larger established companies like Facebook and Zynga, and emerging startups like Flurry, PlayHaven, Hotel Tonight, and Poshmark. Here are some takeaways from that discussion — recommendations to apply to your efforts to build a sustainable mobile user base. 1. 2. 3. 4. 5. 6. 7.
App Store Optimization Heats Up: Appnique Debuts New Service To Help Developers Get Their Apps Found. The changing landscape of app discovery | Developer Economics. Online Courses from the World's Experts - Udemy. App Store SEO Not Enough: Why Mobile App Publishers Need Inbound Marketing - YouMoz. On releasing and marketing your new app. App Store Optimization for iPhone and iPad - Mobile SEO Tools - iTunes 11 and what it means for mobile app developers. Is better or not? 7 ways to boost app downloads – for under $1000.
How To Track Your App Downloads and Revenue (Tools Round-Up) 9 tricks to ensure your mobile game gets the best PR | feature. Review Bar by Tapstream. Wiki.vnturo.us. How To Succeed With Your Mobile App. Tapjoy.com. App Engagement: The Matrix Reloaded. How to Successfully Pitch Your App And Make Sure It Gets Reviewed – Interview With Erica Sadun | iPhone App Design Templates - Get Custom Designs for your iOS Apps. Introducing New Mobile Ads for Apps - Développeurs Facebook. iOS App Review Sites – 168 Sites To Promote iPhone And iPad Apps. Landing Pages: Create, Publish & A/B Test Without I.T. | Unbounce. How to Email Successful People (9 Tips to Thrive) Mobile Advertising Mediation for Developers, Mobile Ad Exchange, Mobclix.
21 App Marketing Resources Worth Knowing. AppCodes - App Store SEO + iPhone and iPad app marketing. Five Big Changes In The iOS 6 App Store (And What Developers Should Do) Describe Your Game Better! Hook More Players! Make More Money! - Facebook Indie Games. New rules in App Store Search. Marketing Resources - App Store Resource Center.
Developer Tips for the New iOS 6 App Store. Sign In - Independent Developer Exchange Group. How to Design App Store Screenshots that Sell. Implementing Smart App Banners. Tapstream’s Review Bar Helps Mobile App Developers Get Feedback From The Web. Making money in a crowded App Store: it's dog eat dog and Spy vs Spy. 7 App Marketing Burst Campaign Services Compared | Daily Mobile Report.