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Exclusive: building native iOS apps with RubyMotion. In 2007, software developer Laurent Sansonetti launched an open source software project called MacRuby.
It aimed to build a Ruby interpreter on top of the Objective-C runtime, providing a seamless bridge between Ruby and OS X "Cocoa" ecosystem—and it succeeded. Now Sansonetti hopes to do something similar for iOS. Sansonetti recently left his job at Apple-where he has worked for the past seven years-to found his own startup, dubbed HipByte. He announced his first product today, a new software development kit called RubyMotion that will open the door for developers to build native iOS applications with the Ruby programming language.