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The presentation focussed solely on how any business or agency can improve the effectiveness of their Twitter interactions using a variety of tools and some simple rules.

How to Optimise your Twitter Strategy

http://www.slideshare.net/gino128/how-to-optimise-your-twitter-strategy
http://mashable.com/2009/01/21/best-twitter-brands/

40 of the Best Twitter Brands and the People Behind Them

We all know brands are using Twitter — whether or not you want them around .

Professional management tools for Twitter: HootSuite and CoTweet

What's happening in meetings I've been in here is likely similar to what's happening in other corporations: People are gathering to figure out how to use, exploit, or simply not get their companies embarrassed on Twitter . http://news.cnet.com/8301-17939_109-10262407-2.html

10 Twitter Tools to Organize Your Tweeps

http://mashable.com/2009/06/09/organize-twitter/ As Twitter surges toward an estimated 12 million registered users by year’s end (though some new stats may disagree), some of us are starting to deal with what we recently dubbed “ followholism .” You’ve followed so many people, it’s hard to keep up, and it’s probably time to do a little housekeeping.
Twitter is immensely useful as a utility for joining in the global conversation and sharing thoughts, opinions, information, and media. http://mashable.com/2009/07/20/twitter-new-users/

Twitter for Beginners: 5 Steps for Better Tweeting

It may seem like an impossible task to keep up with all the Twitter apps that have come to market as of late. http://mashable.com/2009/05/18/twitter-apps-manage-multiple-accounts/

25 Twitter Apps to Manage Multiple Accounts

Hashtags.org – Hashtags tracks the most popular Twitter posts that include a #hashtag. http://jimgrygar.byethost12.com/60-twitter-tools-to-track-tweets/

» 60 Twitter Tools To Track Tweets

The Future of Twitter - 10 Ways Twitter Will Change American Bus

http://www.time.com/time/specials/packages/article/0,28804,1901188_1901207_1901196,00.html Microblogging platform Twitter has 32 million users, an increase from about 2 million a year ago, according to research mentioned in the Wall Street Journal . Some Internet measurement services show that figure increasing 50% to 100% month over month. While it is not clear that Twitter will become as large as social networks MySpace and Facebook or video-sharing site YouTube , the company could certainly have 50 million visitors by the end of the year.

10 Ways to Find People on Twitter

Twitter is all about facilitating conversations, but until you’re following some people, it’s just a blank page. http://mashable.com/2009/07/02/twitter-people/