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How to pitch Mike Butcher – editor of TechCrunch Europe. PR Secrets for Startups. Editor’s Note: At a time when anyone can broadcast their opinions about your startup to the world, public relations requires a new level of engagement on the part of companies and entrepreneurs.

PR Secrets for Startups

But what are the new rules of PR? Guest author Brian Solis, who earlier this month wrote a post for us on the evolution of the press release, explains how public relations has changed and offers up 12 secrets of PR for startups. Warning: This a lengthy post. Its intent is to help companies navigate through the rough seas of traditional PR as it struggles, forcibly, to evolve and adapt to the new rules set forth by the Web (regardless of version number) . Solis is the Principal of FutureWorks, a PR and New Media agency in Silicon Valley and also blogs at PR 2.0. I’ve been overwhelmed with requests from executives and PR professionals to explain how this new media (r)evolution applies to them specifically and how they can make PR more effective and personal during these interesting times.

15 Reasons Your PR Pitches Suck. In the genes?

15 Reasons Your PR Pitches Suck

I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us. Image: JKönig via Flickr, CC 2.0 Last week I posted 6 ways to ruin your chances of getting free publicity over at BNET. If you haven’t read it yet, the background is that I used HARO to source a query for BNET. And O.M.G. In my wildest dreams, I couldn’t have imagined the kinds of responses I’d get. Which is why some of the “ways to ruin your chances” include things like: 1. And 3. I guess Lady Luck is smiling on me, because the bad pitches continue.

So I decided to continue the list. Since nos. 1 – 6 are in the BNET post, we’re starting with #7 here. 7. There’s nothing as appealing – not! Do you really think I – or anyone you’re pitching – is going to take you seriously if “XX” has been crossed out and your name placed beside it? Not to mention reading the body of your pitch after this gem: “Lead with the meat.” Бесплатные публикации в западных техноблогах,— опыт «Купи батон!»

Грамотная работа с прессой — это тяжёлый и кропотливый труд, во многом зависящий от знания рынка, на котором находится ваш продукт, знания трендов, от интуиции и умения излагать свои мысли.

Бесплатные публикации в западных техноблогах,— опыт «Купи батон!»

Запуск «Батона» для Android в августе этого года сопровождался несколькими десятками публикаций в западных изданиях, включая TechCrunch, The Next Web, The Guardian, The Washington Post, PC Magazine. Мы довольны результатом нашей работы, и теперь мне хотелось бы рассказать о том, как мы этого достигли. Не делать плохо. Казалось бы, все это понимают, но количество некачественных и откровенно плохих мобильных приложений продолжает расти. Здесь нечего особо объяснять, просто держите в голове этот принцип, выполняя каждую задачу, даже самую маленькую и рутинную. Иными словами, о чём и как писать блогерам и СМИ, чтобы заинтересовать их. Однажды я прочитал книгу Pitch Perfect от авторов TUAW (очень популярный американский блог об Apple), которая мне очень понравилась. Пишите кратко и по существу. How to Create Mail Merge in Gmail using Google Docs. Learn how to create Mail Merge with Gmail and send personalized email messages in bulk.

How to Create Mail Merge in Gmail using Google Docs

You may also add file attachments to the mass emails. Mail Merge for Gmail lets you send personalized email messages to multiple contacts in one go. The individual messages have almost the same content but some parts of the message can be customized. For instance, you can greet each recipient by their first name, you can include their postal address in the message body, personalize the subject line, attach different files while the other parts of the email body remain the same. Mail Merge in Gmail is for everyone. Here’s how you can do mail merge with Gmail: Install the Mail Merge for Gmail add-on. It is always a good idea to test your email campaign before sending a blast to multiple people.

HTML Mail - Send HTML Emails Online.