Is a Last.fm Powerplay campaign right for you? — Passive Promotion. In my previous post on Last.fm, I promised to follow up with the results of my Powerplay campaigns, which target a set number of radio plays to a particular group of users. Four packages are currently offered: $20 for 100 plays, $100 for 500 plays, $200 for 1,000 plays, and $400 for 2,000 plays. Since the per-play price is the same ($0.20), I opted for the cheapest. I record electronic pop with hints of classical piano under the name Color Theory. To help determine my target demographic, I created three Powerplay campaigns, staggered over three weeks. The first was aimed at fans of The Postal Service (the electronic side project of Death Cab for Cutie frontman Ben Gibbard).
Campaign #1 Results: The Postal Service, PlayRadioPlay! Next, I targeted the same song to fans of Depeche Mode, which tend to be closer to my age (or to put it in music industry terms, “old”). Finally, I targeted “If It’s My Time to Go” to fans of Yazoo, who haven’t put out an album since 1983. Related In "Strategies" Last.fm começa a pagar royalties aos artistas sem contrato mas as indies estão chateadas. These New Puritans – Ouça gratuitamente na Last.
Swingtown – Group at Last. Build Last.fm: Extend your Last.fm experience. Last.fm takes the privacy of its users very seriously and towards the end of the month we will be introducing improvements to how we handle your personal information. More details about this will be posted nearer the time. One change is that we are going to have to remove all legacy pages of the old Last.fm as these pages are read-only snapshots (like cached pages on Google or the Wayback Machine) and are no longer wired to the main user database.
While we had always planned to decommission these pages eventually, we had hoped to keep them online until a suitable replacement had been built. Unfortunately, that is no longer possible, with some exceptions outlined below: JournalsPast journal entries will be ported over to the new site, with bbcode formatting. The Last.fm public API documentationWe are planning to upgrade the API soon, however in the meantime the existing API documentation will be preserved for reference along with the ability to register API keys.