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Your Resume Is NEVER Enough to Get the Job You Want | Jeff Haden. How Successful Marketers Identify The Best Ideas » SurveyMonkey Blog. Whether you’re a marketing veteran or a shop owner just trying to bring in a few more customers, knowing whether your new ads and products will succeed is crucial to your company’s bottom line. We conducted research using SurveyMonkey Audience – our powerful online survey platform that allows you to target specific demographics – to see what 500 product managers, advertisers and marketing professionals think. Unsurprisingly, the vast majority agreed that testing is important. What’s the twist, you ask? Few of the professionals we surveyed actually test their ads and product concepts before releasing them.

The Importance of Testing 72% of professionals who are responsible for advertising decisions said that it is moderately, quite, or extremely important to an ad’s success to test the ad before launching it. In your opinion, how important is it to your ad’s success that you test the ad or an ad concept before launching it? Test your concepts with surveys Don't guess.

Contact Us Why Test? 7 LinkedIn Hacks That Will Make Your Job Search Easier. Want to boost your marketability on LinkedIn – without spending hours navigating the site? Trying to get employers to notice your skills or get closer to a key contact? There are many ways to promote yourself on LinkedIn and use your network wisely. Some require a significant investment in time, while others (like these LinkedIn hacks) are your shortcut to better LinkedIn results. Here are seven important, simple-to-implement strategies that can give your job search a boost on LinkedIn: 1. Frustrated by trying to stand out on LinkedIn, but you have a common name? Place your name in your Summary section as part of a “signature block,” using your name and adding your e-mail address. Your signature block should look like this (and you can further personalize it with a phone number, if you want to share it publicly): I welcome connections at SmithEngineering Manager, IBM Insider Hack: The Interests section is heavily indexed on all fields. 2. 3.

You’re in luck. 4. 5. 5 Signs You Chose The Wrong Career Path. Have you ever heard people say, “We learn from our own mistakes?” Of course it’s true that the knowledge we gain from our own mistakes helps us progress in life with absolute confidence. But what would you share about the mistake of choosing the wrong career path? Do you think you will have enough time to learn anything from it? It could be the biggest blunder of your life, if you’re left unemployed for years. Believe it or not, you can change your job 3 to 4 times a year and it might not affect your financial situation. Now, if you are already working but a bit confused whether you are going in the right direction, take a look at the following 5 questions, which will tell you whether you are making the right decisions or not.

You’re Not Enjoying Your Work Unless you are content with your job, you can never be successful in your career. You’re Not Performing Well The most important factor that determines one’s career growth is work performance. You’re Not Satisfied With Your Role. A Master Plan: Why Grad School Is Worth It. The thought of going back to school to pursue a Master’s Degree might have crossed your mind, especially if you have been feeling a little underwhelmed with your current job. Let’s face it: more than the desire to learn and to increase our knowledge on the industry, getting an advanced degree increases your attractiveness against anyone else in your field. Delayed gratification comes to mind. Think of a Master’s Degree not as an instant pay raise, but instead as an investment for yourself. Some might argue that even a bachelor’s degree will not be necessary to acquire financial security.

Hold on and get realistic. Experts have confirmed that while getting an undergraduate diploma does not equate to job security, getting another degree in grad school is worth it. Here are a few reasons why. Proof Of Progress Whether you are a twenty-something fresh-out-of-college job seeker or a tenured office worker, chances are you have been wondering what it is you are actually eyeing. New Opened Doors. Cover Letter Guidelines You Can't Afford To Ignore. Cover letters, like resumes, must be tailored specifically for each position. At times, they can feel more time-consuming than the resume and application, but there are some general guidelines you can use to ensure this document is going to stand out among the competition. The overall theme is to make your documents employer-oriented. If it doesn’t relate to the open position or the company’s needs, do not include it in your documents.

Also avoid using the personal pronoun “I” too often. It can be a struggle, but it will improve your writing and make your statements stronger. Get A Name Use the company’s website or directory to get the name of the Hiring Manager. Start Strong Begin the first paragraph with a value-packed statement saying what you offer and how it ties into the company vacancy. As a Sales Manager with a proven record of exceeding goals and streamlining processes, I am interested in your position for Sales Director. Meet Their Needs Close With A Call To Action. 3 Tips To Land Your Dream Job. Have you ever asked yourself, “How do I get the job of my dreams?” Have you ever thought of not getting just a job but the job that suits you and the job you have always dreamed of? Forget what anyone has told you before, like that you need to settle for just a job or that you can’t get it all because it’s competitive in the job market. You can get the job of your dreams by following these three smart steps.

Ask Yourself What You Can Do Forget about what your CV says or what you learned in school. The idea behind knowing what you can do is that you need to differentiate yourself from the rest of job seekers who just shoot their resumes and cover letters for just any job around. You’ve got to be a smart job seeker.

Not every job will be yours, and you can’t be qualified for all of them, but by knowing what exactly you can do well can save you a lot of time. Not all employers will want your services. Ask Yourself Where Your Strengths Are Needed: Can you write? But stop there! 3 Rules For Effective Informational Interviewing. Have you ever had an “informational interview?” If you have, then you may know what I am talking about but if you haven’t, here is a brief explanation.

An informational interview is a tool to help job seekers, career transitioners, and even college students, understand a particular job or field they are considering moving towards. It is a brief conversation either on the phone or in person in which the person seeking the new career is “interviewing” the person currently in the role or field of study.

The goal is to learn about the perception versus reality of an area of interest. I did this when I was first looking into coaching. Before digging into how to have an effective interview there are a few key differences between a regular job interview and an informational interview I want you to understand. Keeping it briefInformation gathering – mostly one sidedThe person in the job you most want to investigate On the other hand a formal job interview is: The pressure is on you. 1. 2. 3. The Most Important Part Of Job Search Strategies. Picking the best job search strategies is the first big challenge for every job seeker. With the right combination of tactics, you can make sure your job application is at the top of the pile for many of the jobs you apply to.

Early on in the application process, you don’t have to be a 100% match for the job if you use the right approach (networking). However, if you’re submitting an application online with a company where you’re not familiar with anyone, then you have much less room for error. If you go down the path of a 100% match, it won’t be any easier to prove yourself in the interview, but it should give you a better chance of getting there in the first place. Once any of these avenues lead you to an interview, you need to prepare for the most important part of any job search strategy: proving you’re a great fit for the company. 1.

If you aren’t a fit based on your personality, you’re not going to get hired. 2. 3. Do you have enough experience to do the job well? Get Results Now Using LinkedIn with Crystal Washington. 4 Ways To Turn Resume Fluff Into Marketable Facts. Your resume is the most important document to advance your career. And given employers will only scan it for 15-20 seconds, you need to make sure you scream, “Here’s what I can do for you!” Related: 3 Best Resume Writing Tips For Your Job Search There’s a difference between a resume that only showcases your personality and characteristics and one that demonstrates specific achievements and accomplishments. Unfortunately, too many resumes are filled with fluff statements anyone can say and they don’t really distinguish you as a top candidate. A resume filled with terms such as “visionary” (how many of these do you really know?)

, “motivated,” “team player,” “problem solver,” “results-oriented,” “dynamic,” and many other phrases are examples of overused words. To avoid creating a resume complete with fluff, try to turn to marketable facts: 1. Replace the use of terms that describe character with specific content to demonstrate how you accomplished or achieved something. 2. 3. 4. Related Posts. 7 Examples Of New Ways To Start Your Cover Letter. It’s time to dump the old line: “Please accept this application in response to…” If you’re still starting your cover letter with this overused one-liner, then I implore you to stop what you’re doing, delete the line, and spend a few minutes reading this article to discover seven new examples of how you can catch the hiring manager’s attention with an attention-grabbing opening line.

Entice them with the job title and some of your standout accomplishments… 1. As an IT Director for ABC Company, I manage IT operations for a 500+-employee organization. Keyword-rich opening lines that demonstrate fit… 2. 3. 4. Highlight the fact you can meet their needs to keep them reading… 5. 6. 7. Words to remember… It’s important to remember your cover letter should be a brief introduction that demonstrates fit and motivates the employer to read your resume. Photo Credit: Shutterstock. How To Make Internships Translate To Employers. If you ask any successful business person about how they got their career start, you’ll more than likely see a wistful look in their eye as they recall an internship that made a significant impact on their lives. Related: How To Turn Your Internship Into Full-Time Employment That’s all well and good, but what is the real trick to making sure your internship doesn’t turn into the “making coffee and running copies” dreaded drudgery?

The truth is that what your internships turns into rests on you. But there is a real secret to making these internships truly meaningful. You can make out of it as much or as little as you would like. Go-getters go into internship experiences with high expectations; more importantly, they have a plan. So, what does it take to have a successful plan? Here are six tips to help create a satisfying internship experience that creates easily digestible connecting activities that are highly relevant to prospective employers: 1. 2. 3. 4. 5. 6. Related Posts. 7 Steps To An Attention-Grabbing Executive Resume. If your job search strategy keeps running into a brick wall whenever you send out your executive resume , or you’re repeatedly receiving phone calls for lower paying positions that are below your capabilities, it may be time to re-examine your executive resume layout.

One of the main things to remember is your executive resume is a strategic marketing tool and its main objective should be a “Sell Me” not “Tell Me” document. Creating a laundry list of job responsibilities and task-driven statements, on your executive resume only tells readers what you get paid to do. However, hiring managers and executive recruiters are interested in learning more about what you can do for them – the best way to highlight and illustrate that is through your qualifications, expertise, personal brand , length and breadth of experience, and bottom-line impact and quantifiable results. So, how do you make sure you are communicating all these factors in an executive resume? 1. Have A Crystal, Clear Profile 2. Interview Questions You Should Ask. Job hunters ask me all the time about how to respond to difficult questions.

But when preparing for an interview, people often forget to prepare questions to ask when the interview is winding down and the person on the other side of the desk asks, “So… are there some questions of yours that you have for me?” Just because you are asking the questions at this point does not mean the questions should be about you, your wants, or your needs. The biggest mistake of all is to use this as an opportunity to ask what everyone already knows is on your mind: How did I do? Will I get called back for another round of discussions?

The subtle thing going on here is giving the job hunter the opportunity to ask a question… is itself a question. This is also the opportunity for you to circle back to some earlier point in the interview when you didn’t quite make a point that you as successfully as you intended. Here are two examples of interview questions you should ask and their underlying purpose: Exploring Different Career Paths In Education. A master’s degree can be highly beneficial for current teachers looking to advance their careers by continuing their education, as well as for aspiring teachers who want to enter the profession with a competitive edge over other job applicants. There are plenty of degree options available to you if you’re looking to become a teacher, and each one places you on a particular professional trajectory. Check out some of the main kinds of master’s degrees for teachers and the career paths they will prepare you for, so that you can figure out which one is right for you: Master Of Arts In Teaching A Master of Arts in Teaching (MAT) is a degree for teachers that demonstrates a mastery of the profession and the acquisition of necessary skills and experience to excel at the front of the classroom.

If you are looking for hands-on teaching experience and an opportunity to work with students as part of the curriculum, then an MAT may be right for you. Master Of Science In Education 1. 2. 3. Other Degrees. 10 Ways To Overcome Job Search Phone Phobia. Job search phone phobia is very common. Here are some ideas that could turn your phone into the feather-light tool it should be and not a 500 lb weight.

There are many types of phone calls. The calls that give people the most trouble are the “Introductory Calls.” The purpose of the call is to make you known. The goal is to get an appointment or at least another call of longer duration. Here are some basics to help you: 1. Develop a script for your call and rehearse it periodically and out loud. 2. Always stand when making a call. 3. People hear your smile; and since they can’t see you, don’t have to worry about looking silly if you’ve not done it before.

Hint: Hang a small mirror opposite you at the height you are standing. 4. Script your answers and rehearse them out loud. 5. Always call a friend for exercise before calling someone who could be influential in your search. 6. 7. Using a person’s name (the gatekeeper’s) may win you favor. 7 1/2. 8. 9. 10. Enjoy this article? Interview Strategy: The Art Of Biting One’s Tongue. 5 Key Steps To A Cover Letter That Opens Doors. How To Answer The Most Common Interview Questions. What separates good designers from great entrepreneurs (which are you?)