background preloader

Lead Generation

Facebook Twitter

The Five Keys You Need To Stand Out In Lead Generation. In order for your business to shine and for you to make a profit, you have to do your best to stand out. Considering the competition, you really have to find way to make an impact to B2B leads prospects and turn them into paying customer. Now, even if you have no experience or knowledge about standing out, this not exactly some sort of overnight magic. If you want to be more effective and successful in your lead generation campaign, you will need to control five keys that will determine the success of your campaign. These might be hard to follow at the start, but as long as you are persistent enough, then you will have a shot at greatness, of getting into the radar of potential sales leads. And these keys are: Confidence – how you walk, how you talk, how you dress up, etc. all play a critical role in the eyes of your prospects. These keys are crucial in pushing your business forward. The Myth about SMM for B2B Lead Generation - B2B Lead Generation Australia.

There’s something in social media marketing (SMM) that some B2B marketers do not like. It could be because certain surveys and reports within the industry list SMM as the least effective lead generation channel. Moreover, these same marketers adhere to the idea that decision-makers rely less on social media in prowling for solutions. However, this is just pure myth. While there are studies that center their argument in the alleged weaknesses of social media, there are also articles and surveys that still regard SMM as an important tool for fostering and maintaining B2B relationships.

Take a 2013 study from Marketing Profs and the Content Marketing Institute indicating that 87% of marketers use social media for content production and distribution. In addition, content marketers are focusing more on brand awareness. These numbers debunk those in other studies that maintain a pessimistic view about social media. Link up with LinkedIn. Present yourself via Slideshare. Start stumbling. Social Media Lead Generation Facts and Statistics. Social media has become a primary channel for lead generation. It can generate almost 100% more leads compared to other form of lead generation campaign – content marketing, telemarketing, referrals, outbound mailing or calling, etc.

Social media marketing has a relatively higher lead-to-sales conversion than that of an average digital marketing. Here are some social media statistics marketers should use in their lead generation campaign: Facebook It has more than 1.28 billion active users from around the world Up to 32% of Facebook users unlike a brand because of uninteresting postAnother 28% unlike because of too many posts47% said Facebook is their #1 influencer of purchases70% of Marketers use Facebook to gain new customers Twitter Google+ Google+ has 1billion enabled accountsIt has 359 million monthly active usersIt’s annual growth rate is 33%Predicted to surpass Facebook in 2016 Here are the who and where of social media users: Social media is very power business channel.

Measuring the Most Important Social Media Metrics for Effective Lead Generation. By the time you decide to delve more into digital marketing, you will be able to tweak your social media campaign for a more effective with your lead generation and appointment setting. Until then, you will have to identify the best solutions for engaging your target audience via platforms like Twitter and LinkedIn.

Now, experienced marketers would suggest implementing a marketing automation software system. Others on the other hand are more pragmatic, experimenting with content mixes to determine which is the most capable of generating high profile leads for sales to pursue. But regardless of the courses of action to take, it is still essential to gauge certain metrics, since social media relies heavily on numbers to determine its efficiency.

Apparently, they are crucial in identifying weaknesses and loopholes in a lead generation campaign, so it would be expedient to focus your attention on these metrics. You can then rest assured your numbers will always be in the green. Bad Habits That Ruin Your B2B Lead Generation Campaign. You know that a B2B lead generation campaign is dependent on the capable handling of your marketing team. You need to plan well, select the right people, target the right market, and choose the proper communication tools that can maximize your impact on potential sales leads. Still, there are some of us who are probably mystified with the poor showing of their marketing campaigns.

Why is this so? If the planning and process is all right, where could you possibly go wrong? Have you ever thought of your own team? Maybe they have some habits which, while harmless at first glance, may actually be a bad thing. Working solo – now, being the lone wolf may be good for B2B appointment setting negotiations, since this mitigates the impact of failures, but having different contact points for a single prospect can provide you with added flexibility in case one marketer is unavailable. Sounds familiar to you? How to Set up an Effective Lead Generation Infrastructure.

Lead generation is without a doubt an important facet in a business’ drive to attain a good flow of revenue. The process serves as infrastructure that links other aspects like appointment setting and branding together. In fact, generating B2B leads positively influences the performance of other components and resources. Somehow, not many marketers seem to be doing even a fair job in producing sales prospects. And too often have they considered cashing in on analytics tools that have no guarantees whatsoever. Call this borderline desperate, but the bottomline is that there is always the imperative to find nifty ideas that could benefit your marketing efforts.

In this respect, your B2B lead generation might need a total overhaul for it to allow a stream of high profile B2B leads. Landing page optimization. Your sales traffic depends heavily on how you set up your landing pages. Efficient lead management database. What do you do now that you have a list of potential B2B partners? Consistency: Key To Effective B2B Lead Generation.

As a customized mobile applications provider, you need to provide quality products and services to your customers. This is the conclusion of your B2B lead generation campaign, one that may or may not bring you the profits you are looking for in the long run. Still, this is something you need to do in order to keep getting sales leads in the Asia-Pacific region. After all, this is a very competitive market. You need to stand out or be carried away by the tide. Now, how can you do that? How will you be able to get the results you want? What is the secret to reaching your appointment setting goals? Yes, consistency is the key to effective marketing. Measurability – when you are consistent, you will be able to take accurate measurements, record the necessary data for your marketing campaign. As you can see, consistency is the name of the lead generation game. A Question for B2B Lead Generation Marketers: Are you Competitive? There’s always room for competition in any business undertaking – even in industries monopolized by a business giant, there should be at least one sole competitor.

But there’s a difference between being competitive and aggressively assaulting your competition. As lead generation marketers, how competitive are you? There have been a lot of stories that tell us how being too competitive could backfire in the long run. You wouldn’t want your campaigns to rely on dirty tactics and just focus on getting ahead rather than improving your own offers.

There has to be a delicate balance between monitoring rivals and minding your own business – no pun intended. So when is being overly competitive justified? When your competitor is famous.