A look at a future of the social web. Brian Solis writes a thought-provoking post about how he sees the future of the social web, prompted by a Forrester report of the same name published in April.
Forrester’s research examined what’s happening in the context of what they describe as the five eras of the social web that began over a decade ago and continues through 2014. Their arguments on how the web is developing and evolving is nicely illustrated in this graphic from their report: how the five eras overlap and how the metamorphosis that’s happening is accelerating, driven by technology as a catalyst amid people’s rapidly-changing online behaviours. Brian does a good job in summarizing the thrust of Forrester’s arguments, centred around portable identity or data portability as the prime catalyst for empowering consumers. His post makes some of the key aspects in Forrester’s report (which I read when it was published in April) a lot clearer. Brian takes Forrester’s conclusion – The POST Method. By Josh Bernoff What do most companies do wrong when they enter the social world?
No, it's not that they're being fake, or don't "get it. " It's that they don't really know their objectives. Is your company doing its social strategy backwards? 10 Ways Social Media Will Change in 2009. "Social media" was the term du jour in 2008.
Consumers, companies, and marketers were all talking about it. We have social media gurus, social media startups, social media books, and social media firms.