How to watch Hulu outside the USA. Corporate Social Media, from Macro to Micro. This concept of going from macro to micro must be the most significant development brought by the social Web.
While in the past, the official position of a company was the *only* public position a company would have, today, a company's public face is a composition. In fact, if it's done its job well, an organization could have a myriad voices, all different, yet all on the same cultural page. Essentially, you would build the macro with a co-opetion of micros - from employees, to peers, to partners. If everyone in any organization could express themselves, unless you had an orchestrator, you'd probably have a cacophony. Five Essential Strategies for Measuring Marketing Effectiveness. With the proliferation of digital channels, marketing is undergoing a tremendous evolution.
As a result, marketers at progressive organizations are redirecting their efforts and concentrating on a more holistic understanding of marketing performance. To drive response and determine the appropriate marketing mix in this new paradigm, marketers must adopt a fresh approach to understand how to influence prospects and customers.