Networking + Community Mgt. The 48 Hour Life of a Tweet. Ever wonder how long a Tweet is good for?
We did. Being the analytical geeks that we are, we decided to do our own research. The analysis brought us to the conclusion that the average life of a Tweet is about 48 hours. Dan_steer : Inspired by @hjarche ideas...
How "influencers" on social media are rewarded. You don't have to be George Clooney or Lady Gaga to be master marketer on social media.
That's the word from Mark Schaefer, who was just named one of Forbes magazine's "Top 50 Social Media Power Influencers. " He writes about the power of social scoring in his new boo,k "Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. " "We are really in the middle of a business and communication revolution," Schaefer said on "CBS This Morning. "