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Not Just the Yellow Pages Anymore – How People Find Local Businesses
0 How do people find your small business? Are they familiar with your business, or do they find you by doing research? In the past, people went to the Yellow Pages to find local businesses. If you wanted someone to cut your hair, you look under “beauty shops” and call a salon. Yes, businesses still get leads from the Yellow Pages, but it’s no longer the first place they look.Last month, we wrote about the White Pages Following Rotary Phones Into History , as more than a dozen states have granted Verizon Communications permission to stop distributing the ubiquitous residential phone book. Someone must’ve been reading, because a new poll was released last week that really puts the nail in the coffin. The Mason-Dixon Polling & Research company asked a half-dozen phone book-related questions of 1,100 adults nationwide [ PDF ].
White Pages and Yellow Pages Heading Into History
Global mobile statistics 2011: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends…
The mobiThinking compendium of mobile statistics and research The Compendium of global mobile stats received 975,298 pageviews in 2012, check out mobiThinking’s other compelling reads of last year: Most popular content on mobiThinking in 2012 . The stats, all the stats and nothing but the stats… In the past three years, we have gone from a smattering of mobile statistics to an abundance of useful information. But there's still a long way to go, there are still huge gaps in our knowledge, some countries enjoy a proliferation of data sources, while others have little or none; and the quality of statistics varies incredibly. As telecoms regulators and industry associations start to collect and share meaningful data, things will only get better.
Global mobile statistics 2011: all quality mobile marketing research, mobile Web stats, subscribers, ad revenue, usage, trends…
Traditional yellow pages are not as effective as they used to be. Get found with Online Local Search If you have a local business it is essential that you be found on the local search engine results using Search Engine Optimization .

