Social Media
Get flash to fully experience Pearltrees
A Visual Tour Through the Basics of Social Media Marketing
I've been asked several times to give presentations on the basics of social media marketing, and have now refined my 15 minute introductory tour to the point where I think it's fairly good (and I'm really damn picky about my presentations). The following presentation (in visual and text form) should be helpful for anyone trying to convince their bosses, team or cohorts that investing in SMM is a worthwhile pursuit. Enjoy! The first step is social interaction over the web. Platforms like Wikipedia (in the Web 2.0 world) or even forums and chatrooms (way back in the '90's) let ordinary users reach hundreds or thousands of other web-savvy people. You + Wikipedia = Your Content in Front of Lots of Eyeballs
Auto Follow Keywords On Twitter - Twollow
"Twollow is very, very easy to set up and use; even with the free trial, it's a matter of setting it and forgetting about it. The keyword-targeting is way better than any free alternatives, and the fact that Twollow offers a free trial at all is really helpful." "I was losing sales to competitors every day. Now, thanks to twollow, I make mad cash!" "I have bought the bronze membership for 15$ per month, and it was well worth it. You can follow people by 5 different keywords and thus getting lots of targeted followers.Bi-weekly (Once Every Two Weeks) payments. No long-term contracts. With a paid SocialOomph Professional account, you can cancel at any time. If you cancel, your account remains at Professional level for the full billing period.
Tools to Boost Your Social Media Productivity » SocialOomph.com
A new geolocation app for the iPhone was released today called Rally Up . What differentiates Rally Up from the likes of Foursquare and Gowalla is that it has a strong focus on privacy and content sharing. Rally Up bills itself as “a social network for real friends,” letting users share messages and photos with the people they trust. To this end, Rally Up takes a very different approach to friends lists and friends management from other social applications. For instance, Rally Up doesn’t integrate with Twitter . What?!
Rally Up is a Location Based Network For People Who Like Privacy
Here’s some good news for Target shoppers. The Starbucks Card Mobile iPhone application [iTunes link] can be now used to pay for Starbucks purchases via barcode scan at more than 1,000 Target locations across the United States. Starbucks has also updated the application with support for Starbucks Cards. Users can now register their cards, check their balances and reload empty cards using a credit card. The news is pretty significant for the coffee retailer and consumers alike.
Pay for Starbucks with Your iPhone at 1,000 Target Stores
Chatroulette Quadruples To 4 Million Visitors In February
Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn MoreTwitter unveils 'promoted tweets' ad plan | Technology | guardia
The 140-character social networking site Twitter has found a business model: "promoted tweets" written by advertisers, which will appear when people search on the site. The system echoes that used to huge success by Google, which serves adverts against search results. Twitter says it has already signed up a number of well-known organisations, including the coffee chain Starbucks, film-maker Sony Pictures, caffeine drink Red Bull, TV channel Bravo, the Virgin America airline and the US retailer Best Buy. Users will see sponsored tweets at the top of some Twitter search pages, which will be an ordinary tweet from the brand clearly labelled "Promoted" to distinguish paid-for tweets from normal ones. Later on, adverts will also begin appearing on the site's home page when users visit it which will be tailored to the user's interests, determined by the messages they publish and receive.
What Men And Women Are Doing On Facebook Page 3 of 3 - Forbes.co
Staab says that a woman who advocates for a brand online is more likely to influence her friends. "Some of our clients skew highly female, and we are going into social gaming because it's an area that we know women spend more time." Companies would be smart to create their own games to draw in users, Staab says, because "it doesn't have to be about pushing product all the time. It's about brand engagement." According to Kelly O'Neill, director of product marketing at e-commerce software firm ATG ( ARTG - news - people ), beauty store Sephora targets women by tapping into social networking sites to advertise promotions and sales. In a recent ATG survey, twice as many women as men said they frequently share purchasing activities on Facebook, MySpace and Twitter.
Yesterday at its f8 developer conference , Facebook engineers Ruchi Sanghvi and Ari Steinberg gave what may be the first thorough walkthrough of the underpinnings of Facebook News Feed, the all-important page that users see when they first log on to the site. After giving an overview of the history of News Feed, which has evolved quite a bit since it launched in 2006, they offered some insight into the algorithms that allow News Feed to show you relevant content, collectively called EdgeRank. You may not realize it, but News Feed only displays a subset of the stories generated by your friends — if it displayed everything, there’s a good chance you’d be overwhelmed. Developers are always trying to make sure their sites and apps are publishing stories that make the cut, which has led to the concept of “News Feed Optimization”, and their success is dictated by EdgeRank. At a high level, the EdgeRank formula is fairly straightforward.
EdgeRank: The Secret Sauce That Makes Facebook’s News Feed Tick
A Forbes Insights survey analyzed worldwide traffic figures provided by BrianSolis.com and Google Ad Planner in order to pinpoint the online social networking sites dominated by women. The following list ranks sites by their percentages of female users and how many more millions of women over men are visiting the sites each month. Many will surprise you.
Where Do Women Social Network? Top 10 Sites - Where Do Women Soc
Tech Sometimes, you may just want to listen to your music in peace, without being interrupted by passers-by or visually intrusive ads, technology and surrounding events. That’s…