Analytics
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Increasing Your Website's Conversion Rate
-How much time does it take to execute and maintain a Facebook for small business? – From LinkedIn Answers, Teresa Schmidt, Creative Production Manager LunaTV is a weekly segment where LunaMetrics team members answer your questions from across the web. Got a question you want answered? Tweet at us at @LunaMetrics with #lunaTV and we’ll answer your question!
General John Handy is the just the kind of guy you want with you in a foxhole, if the foxhole were flying at 10,000 feet. Over a 39-year career in the U.S. armed services, he was a pilot, a wing commander, the Vice Chief of the Air Force and finally the guy who ran the equivalent of UPS and travel service for the Pentagon (U.S. Transportation Command). I had the pleasure of recently interviewing General Handy, now retired and advisor to large corporations about their management and logistics, for SmartDataCollective, and here’s a short snapshot of his wide-ranging insights about:
Smart Data Collective | Interview: General John Handy on Militar
More than Market Research, Anderson Analytics is a next generation market research consultancy that leverages new technologies, such as data and text mining, with traditional market research techniques.
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Web Analytics tools are great for providing a good view of one channel i.e. your website (ok, maybe slightly more than one channel e.g. some email, some social media, some offline). They worked great in silo for first few years of the internet because the only way for customers to interact with your brand online was on your site and websites were not an integral part of the business. Nowadays the story is different, customers interact with your brand in so many way, your website is just one small part of the whole "web" ecosystem and "web" is just one part of the whole "customer" experience and buying cycle ecosystem. Customer’s don’t think and operate in one channel i.e. your website.
Web Analytics, Behavioral Targeting and Advertising Consulting
Despite slow economy many companies are hiring web analysts. A quick search on Simplyhired.com, a site that powers the Web Analytics job board on my blog, shows that there are currently 2,007 open positions and indeed.com, another job sites shows over 4800 open positions. That is a huge number. However, many job seekers I have talked to feel frustrated because most of the jobs have a laundry list of requirements and they don’t feel that they are a right fit for most of these open positions. A lot of “Web Analytics” job openings ask for many of the following:
3 Roles in Web Analytics
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OX2 Web Analytics blog
LBi Client Afternoon 'No Conversion, No Glory' was filled with inspiring presentations and cases. Watch the video to see what it was all about...[This post is the second post of the Web analytics in practice series - practical posts on various topics based on my own daily experience – as a practitioner. It aims at providing tips, advices and examples that – I hope – may inspire and help you – whether you are a beginner or more experienced Web analyst] If you really want to do true analytics then segmentation is essential. I like to think that if you are just looking at aggregated data, you are only doing reporting.
KAIZEN Analytics
This posting has been moved to the Zementis Support Site . You can still access it by clicking HERE .
Predictive Analytics: Predictive Analytics at your fingertips: S
This is an unusual blog post, because I rarely get this personal. Today, however, I want to share some secrets with you. This will likely no t be the most well-edited post on this blog, but bear with me if you would like to hear me speak my mind. It has been sixteen months since I made the leap to start two businesses.
Web Analytics, E-business and Marketing Optimization Blog | WebA
Analytics Tools
Our 8 Most Popular Analytics Posts of 2009: The ROI Revolution B
The end of the year is a nice time to take a look back over all that was accomplished throughout the year. To that end, I'm going to give you a list of our top 8 Analytics Blog Posts of 2009. As we go through the list, I'll give you a short description of each post as well as any random thoughts I have about the post. Random Thoughts:
There's a few things worth considering, as we look back over the past five years. I recall telling my "network" of business colleagues what I was doing. I recall the tepid response ... most often documented with the following statement ... " you'll be a Vice President at a company within a year, that's what happens to everybody who says they're going to become a consultant, they don't make it, no offense.
Kevin Hillstrom: MineThatData
I have a few friends that keep bragging about their 14% annual returns by investing their money with Lending Club , a peer-to-peer lending service that cuts out the complexities and difficulties of getting approved for a loan through a bank. To give you an idea of the sheer amount of volume Lending Club has been dealing with, here’s a snapshot of the Company Statistics as of 10/14/2011: Currently Lending Club is boasting that 91% of borrowers earn between 6-18%. Now of course, higher returns are correlated with higher risk. You can choose to diversify your investment across hundreds of different loans with different credit grades – the worse the credit grade, the higher the return percentage, and the higher the risk.
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Foviance started life as The Usability Company and became Foviance following a merger with Web Abacus. In 2008, Foviance acquired Applied Insights to become the UK’s pre-eminent customer experience consultancy, offering the full range of user experience consulting services, including usability and accessibility services, analytics consultancy and user research services.