Endorsement Profile: Tiger Woods « BrandDunk. Athlete: Tiger Woods Sport: Golf League: PGA Agent: Mark Steinberg (IMG) Age: 33 (December 30, 1975) Rank in SI’s 50 richest athletes: 1st Endorsement value: $105,000,000.00 Tiger Woods endorsement deals (thru Nov. 2009): * AT&T * Gatorade (Pepsico) * Gillette (Procter & Gamble) * EA Sports (Electronic Arts) * NetJets * Nike Golf * Tag Heuer * TLC Vision Corporation * Upper Deck Tiger Woods endorsement potential: Tiger Woods is the top athlete endorser in the world today.
He is the Cadillac of athlete endorsements (even if he occasionally drives erratically in his own Escalade). Tiger's Commercial. Which Sponsors Will Back Out? The sex scandal surrounding golf icon Tiger Woods has put sports marketers in the rough.
They face a difficult choice. If they stick with him, they risk alienating consumers put off by the lurid allegations about Woods' private life.