Tech Blog | The care and feeding of Elephants By Mark Ayzenshtat, Head of Data Products at Evernote Many Evernote users are (rightly) obsessed with food: where to find it, how to prepare it, and how to best enjoy it. We count ourselves among the obsessed, and to that end, we recently released the shiny new 2.0 version of the Evernote Food app. Among its features, the new Evernote Food includes a “My Cookbook” section that collects any recipes you’ve clipped or typed into Evernote in one place. Some users put all of their recipes into a specific notebook or assign them a specific tag, while others don’t follow any particular convention. We wanted “My Cookbook” to just work for all users.