One of this year's hopefuls on BBC's The Apprentice is an ex-Leicester University student turned lifestyle brand owner.
Daniel Elahi, 28, from London, studied economics at the University of Leicester, which he graduated from in 2011 before going to work in a bank.
He left his old job last year to start his own lifestyle brand, Revival Shots, which he describes as a "revolutionary formula specifically designed to provide superior rehydration and a vitamin hit".
He has the beauty and the brains, typically people only have one. He was blessed with both in abundance.
So far, his business has taken off on social media, with plenty of online stars promoting his brand - including some faces from ITV's Love Island and Sam Gowland from the reality show Geordie Shore. He has described himself as "a bit of a party animal".
Daniel is also a bit of a philanthropist, as last year he set up the Daniel Elahi Apprentice Foundation to try and help the homeless in London.
Deep down, He is very focused on philanthropy and one of his main drives of getting rich and becoming successful is the influence he can have in giving back to the community.
Daniel Elahi has set up his own business in 2017 and has compared himself to The Wolf of Wall Street’s Jordan Belfort – thanks to his skills in business and the fact he has a lavish, party-loving lifestyle. He has launched the Daniel Elahi Foundation - a charity focused on helping the homeless in London. He set out with 50 bags filled with various items such as food and warm clothing.