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The Best 100 Free SEO Tools & Resources Online. At Moz, we love using premium SEO Tools (especially our own).

The Best 100 Free SEO Tools & Resources Online

Paid tools are essential when you need advanced features, increased limits, historical features, or online support. For other tasks, a free tool does the trick. Below you'll find an interactive list of 100 best completely free tools, tools with both free and paid options, and free trials. Simply select the checkbox for the area you're working in, and view the tools forr that category. 6 Free Google Docs Every SEO Needs To Have. One of my favorite parts of being in the online marketing community is how people within the community are so generous in sharing tips, strategies, and tools to do your job better.

6 Free Google Docs Every SEO Needs To Have

A common way that a lot of online marketers use to build helpful tools is Google Documents. Using Google Docs is ideal because it’s free, flexible, and easy to share with others. Hopefully with these documents you will help you to work more efficiently as they have for more life. Hundreds Of Tools For Marketers By Annie Cushing (Link to document)

Custom Reporting Using Google Analytics and Google Docs. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Custom Reporting Using Google Analytics and Google Docs

Realtime Google Analytics data inside a Google Doc—a panacea! Don't believe me? Check out that screenshot below. In this blog post I'll show how you can do this yourself, and I've created an easy template to help get you started. Google Analytics is my favorite analytics product. But, despite all the flexibility that Google Analytics offers, sometimes you want to access data in a spreadsheet and create a truly custom report.

Metrics. One number can't tell the whole story of something as complex as the Google algorithm.

Metrics

The following tabs chart a handful of "top-view" metrics, covering everything from domain diversity to exact-match domain (EMD) influence. Detailed explanations are above each chart. You can view 30-day, 60-day or 90-day histories. Please note that all Y-axes are auto-scaled. Domain Diversity measures the percentage of unique sub-domains across the URLs in the data set. SERP Count tracks the recent trend of SERP "shrinkage" – Google results with less than 10 organic listings on the first page. EMD Influence measures the percentage of top 10 results held by exact-match domains. PMD Influence measures the percentage of top 10 results held by partial-match domains, excluding EMDs.

Big 10 Influence tracks the percentage of page one results held by the top 10 sub-domains. Annie Cushing's Must-Have Tools. What You Need To Know For Competitive Keyword Analysis. Competitive keyword analysis should play in integral part in your paid and organic search optimization strategy.

What You Need To Know For Competitive Keyword Analysis

As paid search activity continues to grow, so will the number of businesses you compete against within the search battlefield. Understanding who your competitors are and the keywords they’re optimizing for is critical to staying relevant, competitive and profitable in your pursuit to acquire more revenue. In this article, I’ll be walking through several advanced tips for conducting competitive keyword analysis and how to apply your findings to your own optimization strategies.

What Is In Your Enterprise SEO Toolkit? Enterprise SEO ain’t like the others.

What Is In Your Enterprise SEO Toolkit?

As I’ve said before, simply saying “I’m an enterprise SEO!!!” Doesn’t make you one. You need different tools, and different skills, and a whole different level of diplomatic kung-fu. I lack diplomatic-fu. And skills are always open to debate. Rank Tracking For the record, I do not support rank tracking as a success metric. Advanced Web Ranking. Authority Labs. SEOMOZ Campaign Tracking. Free SEO Tools: Webmaster Tools & Free Website SEO Tools. Thomas Høgenhaven: Online Marketing From A Research Perspective.

Here is a resource with all tools talked about at Mozcon 2012.

Thomas Høgenhaven: Online Marketing From A Research Perspective

Hope it’s a useful resource for mozcon attendees and non-attendees alike. It will be updated through out the three days (real time if wifi allows it). Content Tools - Infogram is good at creating quick inforgraphics – especially if you aren’t a designer. There are limited templates, so cannot keep use it forever. Event Tracking Guide - Google Analytics. 55 SEO Productivity Tools We Use at Single Grain. Looking for a new tool that will help you get the most out of your SEO campaigns?

55 SEO Productivity Tools We Use at Single Grain

Consider any of the following programs that we use at Single Grain in order to maximize the efficiency of our SEO activities and our general productivity: Tool #1 – Google Adwords Keyword Research Tool Although the free Keyword Research Tool offered by Google’s Adwords doesn’t offer as many features as standalone SEO programs offer, this resource is a great option for checking general search, competition, and CPC metrics on the fly.

Be sure to check out the feature that allows you to brainstorm keywords by URL in order to uncover the keywords your competitors may be targeting! Tool #2 – Google Trends With Google’s new freshness update in effect, picking up on and capturing breaking news stories and trends is a must for SEO.