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When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages. My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with those topics – intent to content. We can now apply that mantra in a "first engagement" scenario, after a user clicks a search result, to ensure SEO landing pages: C onnect with intent: Offering a user what they expect. R esolve (initial) user query: Answering their initial query.
Your goal is to optimize landing pages for customer experience and business conversion success. To learn how to do this (in addition to reading ) it helps to look at some landing pages that illustrate "greatness." As a quick refresher, " 7 Tips for Landing Page Greatness " outlines the criteria for landing page success: Have a Clear and Emphasized Call to Action Align Your On-Page Message and Call-to-Action With Your Off-Page Promise Simplify Design and Reduce Text Use Images Judiciously Show Brand Validation Enable Sharing and Highlight Social Validation Test, Test, Test Let's look at three landing pages doing it right. In the spirit of always testing and the belief that landing pages can always be optimized, we will include additional tips for how these landing pages can be tested to ensure that the best possible version is created.
An Opinionated Guide to Conversion Do you have abandonment issues because your landing page bounce rate is through the roof? Wasting precious time and money on ineffective PPC campaigns? Tired of your boss complaining about how the industry average conversion rate is double what “you” achieved last month? Donʼt know how to ﬁx the problem?
Fortunately, all of these pages were designed by our customers – who are awesome – and they consented to have me analyze them. ( Original image source ) It’s that time again, where we showcase and critique some awesome landing page examples to inspire your next designs. Last time we looked at 35 Beautiful Landing Page Design Examples . Today we’re focusing solely on lead generation landing pages , so if you are in the business of list building, you should be able to learn a lot from these ones. And thanks again to our customers who built the pages and agreed to let us show them off.
Have you checked your sitelinks lately? You probably should. Google will soon be enforcing an existing policy regarding sitelink usage . The policy states that each sitelink within a campaign needs to link to a unique landing page/content on your site.
How Do I Build the Perfectly Optimized Page? If you're in SEO, you probably hear this question a lot. Sadly, there's no cut and dry answer, but there are sets of best practices we can draw from and sharpen to help get close.
We (at Visual Website Optimizer ) are starting a series on the blog where the experts in A/B testing , landing pages, conversion rate optimization will share everything they know about how to increase sales and conversions online. If you know someone whom I can interview or want to contribute a guest post yourself, please shoot me an email at email@example.com . The first interview in this series is by Oli Gardner ( @unbounce on Twitter), who is a Co-founder of Unbounce.com – the DIY Landing Page Platform. He created the Unbounce conversion blog to discuss a variety of marketing subjects such as landing pages , conversion centered design, social media conversion and ethical lead capture for business.