Naver Optimization: 5 Best Practices. Back in 1999, not even one year after Google incorporated in the United States, another search engine was emerging across the Pacific in South Korea. Founded by ex-Samsung employees and dubbed "Naver" (derived from the term "navigate"), the Korean web portal surfaced as a new communication tool for Koreans by Koreans. Today, while Google holds the majority of search share in many countries across the globe, Naver dominates the South Korean market. Nielsen reported back in 2011 that Naver had a stronghold on more than 70 percent of share, while Google clung to a mere 3 percent. Naver's success, like Google's in the U.S., is largely due to its understanding of what works in its own marketplace.
Naver first filled the gap by creating a Korean-language portal for Web information – something that was lacking at the time – and continued to evolve its services to meet the needs of stakeholders. Whether Google will climb up the ranks in South Korea is yet to be seen. 1. 2. 3. 4. 5. Conclusion. A Starter’s Guide to Search in Korea. SEO for Naver – Korea’s Largest Search Engine. Naver has never been known as a simple search engine. As pointed out in my recent article on Naver’s paid search, it's a dynamic, complex software system appealing to an affluent yet small market by Asian standards (South Korea’s population is only approximately 50 million).
Considering its challenges, paid search on Naver at least guarantees you a top spot, but, what about organic? Naver’s search results are categorically grouped. Its organic results are based upon three different areas of content: A question and answer (Q&A) knowledge base (Knowledge Q&A) A database search (Direct Answers) Websearch (organic search results), which are within one massive result page Why?
According to Naver, Korean web content is miniscule compared to other languages like English and Spanish. Naver puts in a lot of effort to provide more enhanced content rich search results to users in a way that appeals to the Koreans need for as much information as possible. “Home Loans” keyword search on Naver: Websearch. Search Marketing Guide to Naver, Korea's Most Popular Search Engine. If you're considering search advertising in Korea, Naver is not to be ignored. This 12-year-old Korean search engine and portal dominates the pocketbooks of advertisers, having taken in a whopping $679 million in ad sales in 2010, or 72 percent of the total search ad budgets in the country.
What is Naver? Naver, owned by NHN (Next Human Network), is based just outside of Seoul, Korea. The name "Naver" derives from the word "navigate," which is fitting considering Naver's main objective is to navigate visitors to find what they are looking for. Nothing is more impressive than Naver's incredible, long-standing market share in one of the most important and wired economies in Asia. One-third of the Korean population visits Naver.com every day, according to Koreanclick. More than 130 million daily queries are conducted daily on the search engine.
Besides being part portal and part search engine (se.naver.com), Naver has some interesting features. Ad Types Naver has a few different types of ads. Improve Your Korea SEO Ranking with our Naver Cafe Guideline - Search Blog Asia - SEO Insights for China, Japan, Korea, Thailand... When it comes to SEO in Korea, there is no way around Naver. With its 70% market share, it occupies more of the Korean market than Google does in the US currently. In this post I am going to give a short overview on Naver and show you what is important from an SEO point of view.
Korean-style SERP The SERPs of Naver are not only flooded by paid links but also heavily occupied by social media and user-generated content sites, such as community sites, blogs, microblogs, wikis and Q&As. The ‘web results’ category, which is closest equivalent to Google’s standard results, is only one of many. No SEO without social media Results in the social categories are normally completely occupied by posts made on Naver’s own social platforms.
It is difficult to say with absolute certainty which factors or combinations of factors are most important in order to achieve good rankings. Naver’s home-grown community platform: Naver Café The real challenge: Using Naver Cafe for SEO Category: SEO, SEO Korea. Getting Into Naver: 3 SEO Tactics That Can Make a Difference. Andy Radovic | August 29, 2011 | 2 Comments | inShare0 Consider these tested approaches to help you gain more visibility in Korea. South Korea is buzzing. I recently returned from a trip to Seoul, which was my first visit there in just over a year. When you're talking about South Korea and online in the same sentence, you'll most inevitably mention Naver, far and away, the most popular search portal in market. For the most part, Naver is great. Still, given these unique challenges, you cannot ignore Naver.
Get Social With KnowledgeIn KnowledgeIn is essentially the Yahoo Q&A for Korea. Build a Café Focus on Content/Crawlability This last technique is less about Naver and more about Google, Yahoo, and Daum, which combined can give you a 30 percent share.