A Basic (yet essential) Pre & Post Content Launch Checklist (with guidelines) So you’re ready to launch some content.
Stop. Right. There. In case you haven't noticed, our industry has evolved. As SEOs, we're expected to be an amalgam of technicians, analysts, creatives, and marketers. Chances are, you’re already pushing out a great deal of content for your clients on a regular basis. So how about some checklists?
These checklists in this post are meant to serve as simple reminders prior to content release, but they’re also intended to encourage you to think beyond on-page SEO elements. Disclaimer: Like most of my posts, you're gonna have to hunker down and read. Pre-planning and pre-outreach Even though these checklists are meant to verify that you’ve got everything in place after the content has already been generated, there are a couple things that are worth checking off even before you develop your content: Google Suggest for ideas and keywords Pre-outreach for buy in Want to get the most out of your outreach efforts?
On-page SEO stuff Keywords in page title. The Ultimate Guide to Advanced Guest Blogging. With “content marketing” being the indisputable SEO buzzword of 2012, we can expect 2013 to see an onslaught of marketers trying to build links with guest posts.
The growth in this market will cause some sites to lower their guest posting standards, others to raise them, and still more to stop accepting them altogether. Google will target low quality guest posts with increasing zeal, and it will get harder to see results if the effort and strategy aren't there. We're going to help you combat this by sharing how we got posts up on ProBlogger and Search Engine Journal, and by introducing you to our strategy for success with our clients. 1. Finding Guest Post Opportunities Let's kick this off by talking about where to seek out guest post opportunities. 20 Things You Should Do and Pay Attention to Look for platforms where it will make sense to readers for you to post. 20 Things You Should Avoid Where to Find Places to Guest Post We can't stress this enough. 2.
Here's the most important part. 3. Seventeen Ways To Improve Your Blog - Case Study. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Can you still succeed at blogging? Blogging is tough these days. Its a crowded realm with a staggering amount of people in the game. According to Pingdom, by the end of 2011 there were: 70 million WordPress blogs 39 million Tumblr blogs 555 million total websites SEVENTY MILLION WordPress blogs. Sure, some of them might be your link networks or small micro-sites - but let's cut that number in half, and you get 35 million. What's left to do but... source But... You COULD be successful with blogging You could be. There are still bloggers, new bloggers, who start from scratch (in the past 12-24 months) and achieve success that looks like this: Or this: Yep - that's 90 linking root domains to one single post and 14,900 facebook shares.
In this post, we're going to look at an exciting case study to show you how to improve your chances for success with blogging. 1. 2.