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Why 2011 will be do-or-die for TV. Ty Braswell, founder of Creative Digital Strategies, is a consultant specializing in growing mobile TV revenues for companies including the NHL and Major League Soccer and was Virgin Records VP of New Media during the early Napster years. Working for the very hip Virgin Records back in 1999, I saw first hand how the Napster phenomenon decimated the old school music label model.

It made me a keen observer of how digital disruption evolves as broadband access gets better. Disruption for radio and print followed music. And now television is headed for a big reset. 2010 was the first year of declining US cable subscribers. As pundits debate the SNL Kagen report that estimated over 300,000 people canceled their cable subscription in 2010, the bigger concern is the Credit Suisse survey that estimated that 30% of Netflix subscribers aged 18-24 are using Netflix in lieu of cable. Think about the ramifications.

These changes pose a difficult hurdle for some TV executives. Sounds far-fetched? Google Hub. Netflix in talks with pay-TV network Epix to stream films from Paramount, MGM, Lionsgate for $1B. Update: Netflix has confirmed the deal, reports All Things Digital. — Slowly but surely, Netflix is beginning to resemble a premium TV network more than the disc rental company it started out as. Apparently, Netflix is in serious negotiations to pay nearly $1 billion for an exclusive five-year streaming deal with the young pay-TV network Epix, sources familiar with the situation tell the LA Times. The arrangement would include films from Epix’s equity partners Paramount, Metro-Goldwyn-Mayer, and Lionsgate — giving Netflix subscribers streaming access to films like “Iron Man 2″ and “The Expendables”.

Epix is currently only carried on smaller cable and satellite companies like Cox Communications and Dish Network. Just last month, Netflix landed an exclusive deal with Relativity Media to stream its films several months after their DVD release — what’s known as the “pay TV” window. If the Epix deal goes through, it would be a win for everyone. Pourquoi Google a quasiment déjà gagné la bataille du salon avec Google TV. Après un départ plutôt timide, le mariage entre web et TV semble enfin se concrétiser avec l’annonce de Google TV, programmé pour début 2011. Il faut dire que la TV est un très gros marché : C’est le média le plus puissant, celui où les investissements publicitaires sont les plus élevés.

Google avait déjà un pied dans la télévision avec les TV Ads (Place ads on television with Google TV Ads), maintenant il ambitionne d’y mettre son deuxième pied et de ne laisser aucune place aux autres avec une offre très complète : Google TV Is Ready to Change the Game. Google TV = Android + Chrome + Search + Marketplace Pour vous donner un apperçu rapide de ce que sera l’offre Google TV, rien de tel qu’une petite vidéo : En résumé, voici les principales caractéristiques de Google TV : Vous pourriez me dire que des gros acteurs ont déjà tenté de marier web et TV sans succès (Microsoft avec MediaRoom, Yahoo! Les ambitions de Google pour cette offre sont donc placées très haut. TV HD - Mediametrie. Netflix Intros $7.99 Streaming-Only Plan While Slightly Increasing The Unlimited DVD Plans.

Watch out, Hulu Plus. Netflix has your number. Actually, the same number — $7.99. That’s the price of the just-introduced streaming-only Netflix plans and the price that Hulu Plus just dropped to last week. It’s not all double rainbows though. But let me join the ranks of Netfix subs only interested in streaming content in one joyous “huzzah!” Netflix sets the bar for streaming programming. I can’t think of a platform that Netflix isn’t on. Sure, the DVD plans went up slightly, but perhaps that’s Netflix’s way of pushing people towards streaming. AirFreebox v1.0.

Philips

Netflix Continues to Dominate Digital Content Rentals. Netflix is perched atop the heap of digital content providers. And it doesn’t appear that anyone – not even Apple’s mighty iTunes – will change that reality any time soon. On Wednesday, Brian Marshall – an analyst with Gleacher & Company – said Apple’s iTunes rental service is all but a virtual fly buzzing beside the head of Netflix. Marshall published in a note to investors saying that Apple’s iTunes rental service represents roughly one-tenth of the business Netflix does. Apple sells fewer than 500,000 rentals per day via iTunes while Netflix enjoys better than five million daily rentals. Marshall estimates that 90 percent of iTunes TV viewings are rentals at an average selling price of 99 cents and that 75 percent of movie viewings are rentals at an average price of $2.99.

Using those figures, the analyst gets a current quarterly rental revenue figure of more than $60 million. It is likely that Apple’s numbers will grow along with the burgeoning popularity of Apple TV.

Samsung

Samsung Free the TV Challenge. Untitled. Apple iOS AirPlay. TV connectée : passer du clic au « tic »