Special Report: The Future Of Advertising. AdMob Mobile Metrics Report - April 2010. Daily News - For Mozilla, a Mobile Phone - TAXI: The Global Creative Network. Rumors were rife about Facebook’s alleged development of a mobile phone, but now, it’s Mozilla’s turn. OK, that’s a bit misleading, but this Mozilla-endorsed concept might be what a phone will look like if the company behind Firefox were to go into the mobile game. Designed by Billy May as part of Mozilla Labs’ concept series, the Seabird phone is an idea for what the company calls an ‘open web concept phone’. Seabird is an “experiment in how users might interact with their mobile content as devices and technology advances”, wrote Mozilla Labs director Pascal Finette in a blog post; and it does look like a gadget from the future. A few possibilities in user interaction are proposed by Seabird, the most notable of which is the use of motion capture and projectors—like this infrared touchpad and virtual QWERTY keyboard for instance.
And the phone can double up as a full-blown computer too. Watch a demo here: Receive interesting stories like this one in your inbox. Record 77 Million Smartphones Shipped In Q3, Growing 78 Percent Over Last Year. Strategy Analytics is out with new data regarding global smartphone sales for Q3, showing record growth and the fact that Apple continues its surge to the top.
According to the data, global smartphone shipments grew 78% over the same period last year to 77 million total units. Apple, while still in second place to Nokia, showed the strongest growth in terms of market share, while both Nokia and RIM continue to lose share as competition heats up on a global scale. Still, Nokia shipped record smartphone volumes of more than 26 million units. The report warns that demand is so high for smartphones currently, that suppliers will likely have a hard time keeping up as we enter the all-important holiday shopping season. AdMob Debuts Interactive Video Ads For Android, A Year After The Launch For iPhone. Google today announced the launch of interactive video ads for Android devices, following up on a similar launch for iPhone in which the company says its already ran over 120 video and interactive interstitial campaigns worldwide for clients such as Universal Pictures, Best Buy and Seattle’s Best Coffee.
The updated SDK for Android devices includes interactive video and interactive interstitial ad units. Like its iPhone counterpart, AdMob will dynamically identify screen resolution, size, and network connection speed to serve users the best ad for each device. Google debuted similar functionality for iPhones close to a year ago in November 2009, and took the opportunity in its blog post today to take yet another stab at Apple and its iAds platform. 2015: Mobile Ad Revenues to Hit $24 Billion. In what is proving to be another big prediction for the future growth of the mobile ad business, the latest data in a new report from Informa Telecoms & Media suggests that global mobile ad revenues will likely touch $24 billion within 5 years.
By comparison, worldwide mobile advertising revenues are expected to reach $3.5 billion this year. As we’ve all witnessed, the mobile advertising market has exploded to new heights during the last year, and as the initiatives and investments of prominent players in the market continue in full, the industry could continue showing record growth throughout the next half-decade and beyond.
According to Shailendra Pandey, senior analyst at Informa Telecoms & Media, “The launch of Apple’s iAd advertising platform is forcing rivals to speed up their own mobile advertising strategies. Revenue From Virtual Goods In iOS Apps 4X Higher Than Mobile Advertising Revenue. Mobile advertising has long been sought to monetize mobile applications that are offered free to users, but a new study by analytics firm Flurry indicates a better option might be the addition of virtual goods.
According to the data, mobile virtual goods accounted for 80 percent of revenue from iOS apps in September, far outpacing advertising. In fact, January, 2010 was the last month that advertising revenue was greater than virtual goods. Since then, it’s been nothing but micro-transactions of toys, coins, weapons and levels, just to name a few.
Flurry conducted the research using data from social networks and social gaming applications with a combined reach of 2.2 million daily active users. Virtual good and social gaming in general have gotten wildly popular lately, with sales of virtual goods already representing the primary source of revenue for social gaming on Facebook.