Mobile Marketing Association France. Greystripe. Quand les marques font jouer leurs consommateurs sur iPhone - Jo. “I Voted”: A truly important Foursquare badge, for Election Day. Every few years, we get the push to go vote. As campaigns have focused away from older generations and onto younger ones, Foursquare now joins the fray with an “I Voted” badge. Check in at your local polling place with the #ivoted hashtag and you’ll get one for yourself. The idea is three-fold: Encourage civic participation through the distribution of the “I Voted” foursquare badge;Increase transparency by visualizing how many voters are checking-in, and at which polling locationsDevelop a replicable and scalable system to use for the 2012 Presidential Elections and beyond. The third is especially important. JESS3 built the elections.foursquare.com page using HTML5 and semantic components that will allow for real-time tracking of 108,000 polling locations across the US.
For now, only a landing page that you see above is in place. The thought is that, as people check in at their polling place, we’ll get a representative view of voting across the US.