danaoshiro
Dana Oshiro
I'm the Senior Media Analyst and Publishing Strategist at NetShelter
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Tech Media Today
Happy Friday! Welcome to the NEW (and Improved) Top Trends in Tech! When we first started the series , we covered the top stories in our network as they applied to various categories, such as mobile phones, TV's, laptops, cameras, etc. Well, we decided to switch directions a little bit and change the focus from product-specific categories, to a weekly post that highlights the top stories from across our network of highly influential publishers. In case you're wondering how we picked these stories, our inPowered insights solution did all the work. inPowered insights measures consumption and amplification of a particular article across over 30 different social platforms. This provides brands and marketers with in-depth competitive intelligence, and identifies the writers whose content drives the greatest influence for that brand.
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Happy Friday! Welcome to the NEW (and Improved) Top Trends in Tech! When we first started the series , we covered the top stories in our network as they applied to various categories, such as mobile phones, TV's, laptops, cameras, etc.
3 Tips for Managing a Growth-Stage (Media) Business » Tech Media
Panel Tips
Happy Friday! Welcome to the NEW (and Improved) Top Trends in Tech! When we first started the series , we covered the top stories in our network as they applied to various categories, such as mobile phones, TV's, laptops, cameras, etc. Well, we decided to switch directions a little bit and change the focus from product-specific categories, to a weekly post that highlights the top stories from across our network of highly influential publishers. In case you're wondering how we picked these stories, our inPowered insights solution did all the work. inPowered insights measures consumption and amplification of a particular article across over 30 different social platforms. This provides brands and marketers with in-depth competitive intelligence, and identifies the writers whose content drives the greatest influence for that brand.
Recruiting Guest Writers
Happy Friday! Welcome to the NEW (and Improved) Top Trends in Tech! When we first started the series , we covered the top stories in our network as they applied to various categories, such as mobile phones, TV's, laptops, cameras, etc. Well, we decided to switch directions a little bit and change the focus from product-specific categories, to a weekly post that highlights the top stories from across our network of highly influential publishers. In case you're wondering how we picked these stories, our inPowered insights solution did all the work. inPowered insights measures consumption and amplification of a particular article across over 30 different social platforms.
NetShelter Facebook Page
McKinsey and Company recently reported that word-of-mouth (WOM) was the primary factor behind 20-50 percent of all purchasing decisions, particularly those involving relatively expensive products that required more research and consideration (i.e., considered purchase). As marketers of considered pu...
Patrick Houston is senior VP for media and chief publisher of NetShelter Technology Media. (Disclosure: NetShelter is a business partner of VentureBeat.) Sony Corp. CEO Sir Howard Stringer is a funny guy. His press conferences are often punctuated with gaffaws. I had a chance to ask him a question just before a press briefing about Sony’s alliance with Google to create an Android-OS Internet TV and set-top-box.