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Is there no escape from the Playboy franchise? Jolt Online , the Ireland-based social games publisher that was acquired by GameStop last December, has unveiled its latest Facebook game: Playboy Party. Described as featuring “pretty much all the things that you can imagine from a Facebook Playboy game” – I haven’t a clue what that means – the accompanying press release assures us that you’ll “find it entertaining”.
Last week in Paris, Social Media Club France hosted an event titled "Audience Engagement and Monetisation: Social Gaming, a model to follow?"
One of the Internet's greatest success stories in 2010 can be found in a former potato chip factory on Vermont Street in Potrero Hill . This is the original office of Zynga , the S.F.-based creator of online "social" games — FarmVille , a simple application in which participants plant and harvest crops, is the company's best-known product — that in three years has gone from scrappy startup to the toast of Silicon Valley .
“Gameification” is a hot topic right now. From business to health care to life itself , the idea of using the techniques of game design (especially meta game design ) to get consumers more interested in non-game products and services has taken on a life of its own. Image source: Gameify It’s easy to see why. Good games are highly engaging , with the potential of helping you connect with players in meaningful and lucrative ways. But the gamification of everything is a bad thing.
Facebook game developer Zynga has proved once again that it knows exactly what it needs to do to keep millions of Facebook users happy and occupied. In less than a month, its latest game CityVille has become the most popular application on Facebook, surpassing Zynga's previous hit FarmVille in all areas. According to AppData , CityVille now has 16.8 million daily active users, compared to FarmVille 's 16.4 million.
Face au succès gigantesque de Farmville , de nombreux éditeurs se lancent dans la course et proposent une armée de clones comme Country Story ou We Farm . Différents déclinaisons ont également été faites en reprenant les mêmes mécaniques de jeu (pirate, restaurant, hôtel, pionniers…). Mais tout récemment, c’est un concurrent inattendu qui est rentré dans la dance : PopSugar , l’éditeur de la galaxie de sites feminins avec un social games de gestion de boutique de fringues : Introducing PopSugar’s Retail Therapy Game on Facebook! .