Jun 23rd Last March, we rolled out a small test with American Express: link your AmEx and foursquare accounts, spend at least $5 at a local merchant in Austin, and get a $5 savings applied directly to your monthly statement. When we launched, the response was overwhelmingly positive. So, after SxSW, we sat down with American Express to plot the future. Today, we’re happy to announce that the partnership is going national.
Here is one of the very first branded experiences utilising the new LinkedIn API, and interestingly, it’s for the new Volkswagen Passat campaign in the Netherlands, helping to remind people that its seriously packed full of standard features, just like most peoples LinkedIn profiles! Volkswagen’s LinkedIn campaign called “LinkedUit” or (LinkedOut) gives anyone who challenges a friend the chance to win a brand new Volkswagen Passat, and all you have to do is have the strongest LinkedIn profile in Holland. Once you connect with the site here , it challenges a chosen connection on education, experience, recommendations and connections to award the LinkedIn victor, and the LinkedOut looser. The power of this plays to the competitive corporate nature of most humans!