Alex Bogusky Tells All: He Left the World's Hottest Agency to Find His Soul. "The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be.
" -- William Feather Alex Bogusky, advertising Dadaist, postmodern media manipulator, pop-culture Houdini, daddy of 21st-century advertising, and now a seeker of meaning on the dirt path of life, invites me and his monk into the FearLess Cottage. Inside the quaint cherry-brick-and-wood house, so placidly typical of Bogusky's adopted hometown of Boulder, Colorado, are the props of an adman attempting rehab. There are the wrinkled tubes of acrylic paint lying like fallen soldiers next to a canvas and easel, an acoustic guitar alongside a cowhide chair, and a wood-framed mirror from Bogusky's former Crispin Porter + Bogusky client Russ Klein, Burger King's ex-president of global marketing.
Inscribed on the mirror is a quote from Mother Teresa. If only it were that simple. Maybe. . (2) Alex at 12 "I was done developing then. American Express and TakePart® Announce 2010 Members Project® Empowering Everyone to Take Small Steps to Make a Big Difference. Consommateurs ou citoyens ? Baisse du prix de la publicité lors du Super Bowl. Le prix d'un spot de publicité à la télévision lors du Super Bowl, la finale du championnat de football américain aux Etats-Unis, est en baisse pour seulement la deuxième fois de l'Histoire, selon des chiffres communiqués, lundi 11 janvier, par l'agence TNS Media Intelligence.
Une publicité de 30 secondes se vend entre 2,5 et 2,8 millions de dollars (entre 1,72 et 1,93 million d'euros), d'après des chiffres provisoires, alors qu'elle se vendait en moyenne 3 millions de dollars (2,06 millions d'euros) l'an passé, une somme record dans l'histoire de l'épreuve. Le prix moyen pourrait toutefois augmenter à l'approche du match car quatre espaces restent à vendre (sur soixante-deux), et le diffuseur CBS pourrait en profiter pour les négocier à la hausse avec des acheteurs de dernière minute. Advertising - In New Campaign, Pepsi Invites Public to Do Good -
Pepsi's Big Gamble: Ditching Super Bowl for Social Media. This year for the first time in 23 years, Pepsi will not have ads in the Super Bowl telecast.
No Cindy Crawford, Britney Spears or Justin Timberlake. Instead it is redirecting the millions it has spent annually to the Internet. Pepsi has chosen to give away over $20 million in a social media play it is calling The Pepsi Refresh Project, debuting in 2010. In Super Bowl ads from 1999 to 2009, Pepsi spent over $142 million to encourage consumers to drink the Pepsi brand. Pepsi's decision to pull its advertising from the Super Bowl telecast and concentrate on its Social Media strategy to try and create a movement will be the largest and most visible showdown between broadcast media and the Internet to date. Pepsi represents one of the stalwarts, not just of the Super Bowl advertiser lineup, but of broadcast TV in general. As television viewership has gone down, Internet usage, particularly social media interaction, has increased. Visitors to the site can start voting on Feb. 1.
Pepsi Skips Super Bowl TV Advertising for Social Media. For advertisers, it's never easy to sit out the Super Bowl.
Sure, the spots are pricey — between $2.5 million and $3 million for this year's game, which will be played on Feb. 7. But the 100 million–strong audience, which includes a slew of people tuning in solely to dissect the commercials, almost guarantees instant brand buzz. Pepsi Refresh Project. Collective-intellect-super-bowl-ads-pepsi-blog-buzz. Pepsi's new brand challenge: Think small. According to Frank Cooper, Pepsi's SVP and chief consumer engagement officer, his company no longer wants to act like a big brand.
The self-described "voice of a generation" isn't looking for its next celebrity spokesperson or major TV placement. At TechCrunch Disrupt in New York, Cooper explained: "Now the big brand story is: don't act like a big brand. " That directive could be harder than it looks. Large consumer facing brands spend a lot of money trying to market themselves in traditional media. But Cooper says that the company has shifted its marketing arm away from such partnerships: "We want to become a catalyst in the culture rather than act like a big brand announcing something. " That sounds nice, but as he points out, "it goes against all the systems put in place that were designed for mass marketing. " Pepsi has long marketed itself as The Voice of a Generation. Pepsi has taken on crowdsourcing with its Dewmocracy project to choose and name the next Mountain Dew flavor.
Articles. A useful guide to the brand utility. Etudes - Etudes > études - « Une marque sera utile ou ne sera pa. « Une marque sera utile ou ne sera pas » Publié le 13 janvier 2010 Un consommateur impliqué, des marques utiles et une vraie interactivité entre les deux : voilà le monde qui se dessine selon une étude Euro RSCG effectuée en France, Grande Bretagne et aux USA.
On ne vous apprendra rien, notre planète est en crise. Pepsi Refresh Project - Safeway - Home Page. Pepsi Refresh Project. Pepsi Community Effort Finds Fans on Social Nets.